When designing a catalog, many companies end up spending more money than they intended in the first place. Choosing a format for catalog printing affects the cost greatly, and often the more creative layouts can be the most expensive. The list below gives some of the common choices available when printing a catalog and separates the economical ones from the budget breakers.
1. Paper Stock
Two choices that need to be made for the paper of a catalog are for the cover and inner pages. The cover of a catalog can be either the same as the text pages or heavier. Lighter paper text will cost less, as a will uncoated vs glossy. Choosing a different cover stock than the regular text paper will also raise costs. Some choices for text include 100# text, 80# text, or 70# text. A cover stock is usually 10 pt weight.
2. Page Count
Because of the way that conventional printing presses work, choosing 8 page increments is much more cost effective than four page increments for catalog printing. For a self-cover design (the cover paper is the same as the inner pages), the best count is 8, 16, 24, or any other 8 page multiples. For plus-cover formats (the cover is different from the inner pages), the page count is separate from the cover: 4 page cover + 8 page text, 4 page cover + 16 page text, and so on are the most economical choices.
3. Trim Sizes
Catalog printers offer standard catalog sizes along with trim options, which can be costly. The cheapest trim options are 5.5x8.5 up to 6x9 or 7x10 to 9x12.
Keeping catalog costs low enough to make it a profitable venture is always important. Although, when choosing the different options available for catalog printing, a company should always keep in mind that sometimes the extra cost is worth the unique design, especially if the catalog advertises common products and needs to stand out from competitors.
4 Color Catalog Printing
Creating marketing materials is simple. With the latest technology and internet, printing catalogs is achieved without much effort. For that reason, a large display of printing services is offered at reasonable prices.
When you’re about to make a catalog, there’s no other easier way to do it than online catalog printing. A lot of online catalog printing services can be accessed in the internet. They range from cost effective printing to high-speed print production. Basically, the online printing of catalogs is achieved by uploading your catalog print files to a printer. Catalog printing software is available to generate your much-needed catalogs with no trouble.
There are many ways on how you can produce catalogs to make your business flourishing. Online printing offers the fastest option to get your catalog print jobs done. High quality printing materials are optimized so that the catalogs will look good.
Catalogs are great marketing aids. But you will not be effective in marketing if you have printed the catalogs the wrong way. Because of this, you need to find the suitable printing service provider that will accomplish your printing jobs. Catalog printing services are available in local printing stores and in the internet.
But the trend now is to make use of the online catalog printing package. With the internet at hand, you can easily print your catalogs by uploading your orders in a catalog printing company. When you’ve submitted your catalog file, let the printing service provider take care of your needs. As a result, you can be sure that your projects are being taken care of professional printers and designers. But remember that there are numerous catalog printers in the market. You need to be smart in choosing which online printing service to go for.
Online printing is indeed the most selected service for producing catalogs to intensify your marketing campaign. Why are they picked by most marketers? It’s because they allow you to save much on your budget and time. Not only that for you can get a hold of quality catalogs without exerting much effort since it’s the printer who will take care of your needs. Hence, you can enjoy all of these by carefully selecting the printing service and the printing company.
Thanks to the internet because printing has become an effortless task. So if you want to have a hassle-free printing, then take advantage of what the internet is offering you. Experience catalog printing at your fingertips!
Both Kaitlyn Miller & Charmaine Joy Caro Caro are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.