Titles: Keep your title tag short (around 5 words) mentioning



your target key phrase no more than once. No different than

Google here, except by the amount of words.

Descriptions: 15 " 18 words total including your target key

phrase at the beginning, keeping the overall text very

descriptive. You should include an alternative version of your

key phrase as well if possible.

Keywords: Unlike Google, Yahoo still uses this tag as part of

their ranking evaluation process. Including the most relevant

words to the content of the page at front, make sure

additional words are still found within your content for

maximum benefit. Keep your tag up to 200 characters in length

" without commas. No, they would not look like one word

altogether, and this is part of the indexing process anyways,

were commas get removed. You can keep a comma delimited

version for own SEO tracking.

Headings: H1 and H2 should be used containing the key phrases

and to keep the on-topic relevancy of your content.

Topical and Navigational Links: When applicable, use links to

other sites that further re-enforce the topical nature of your

content. That is the basis of what all search engines perceive

as relevant, quality links. These are basically one way links

from sites that specialize in content directly relevant to the

content on your own website. In terms of navigation, you

should link internal pages from a broad topic, to a narrower

topic, to a specific topic.

Keywords in URL: Even they don't carry a lot of weight with

Yahoo, topical keyword-based filenames can give you additional

boost over your competitors, so they should be implemented.