Due diligence is required for keyword identification and keyword inventory statistics, and copy on the home page must be based upon that research so search engines will refer the right visitors who will offer that most desired response.
Keyword selection and implementation process
•Prioritise your keywords
•Use your keywords in meta tags
•Check your Keyword density on page
•Distribute keywords on Page
•Use targeted keywords on links
•Avoid 'keyword stuffing' and spamming
Prioritise your Keywords
Selecting the best keywords for your industry is of primary importance for improving your site visibility in search engines. Selecting the right keywords requires research and will be used by your potential customers to find you.
Keyword research could be done by typing in the keywords you want to use in search engines and studying the content of the web sites that appeared in the top search engine listings. By looking at how your competitors rankings and studying their keywords you will be able to adjust your keyword selection and prioritise your selection.
Use Keywords in Meta Tags
The keywords in your title tag is one the most important elements for ranking well in all major search engines. The text in your titles should be descriptive, using the keywords along with the website or brand name of your industry. The title tag should also accurately reflect the contents of each web page.
Some search engines ignore meta tags, if you have included your keywords in your meta tags but have not placed them in the content of your webpage, you have missed a huge target audience from search engines like Google.
Check Keyword Density
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page. The preferred keyword density ratio varies from search engine to search engine.
Be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again
Distribute Keywords on Page
Keyword distribution on page is important to improve the rankings of site/web page for the optimised keyword. Search engines and your visitors like to see relevant good content and it is important to use right keywords on place for them to appreciate your site. Editing content for your site with keywords in the right locations and the right frequency is an art.
For optimum search engine rankings, your keywords need to appear at the top of your web pages and through out the content distributed evenly.
Use Keywords on Links
Search Engines treat an Incoming link as a vote of confidence towards your site. Along with the link, factors like the exact anchor text, the quality of the web page linking back to you, the precise number of links to induce the rankings etc. are factors that determine a site's authority in search engine rankings.
Once you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, make sure you include your keywords into the link text to improve the link popularity and ranking of your site.
Avoid Keyword Stuffing and Spamming
Keywords need to be distributed frequently on your web pages, but if they appear too frequently, your site will be penalized for keyword stuffing and in some cases could be removed permanently from the search engine index
A Keyword Search In
Many studies show that most of internet marketing entrepreneurs, particularly Adwords advertisers, are failed to discover tightly targeted keywords. With this problem, they can not maximize their return on investment (or ROI) or earn big money on the internet through PPC online advertising. The root cause of this problem is that they have no ideas which keywords are what people are searching for and profitable.
In this article, you will discover and learn how to research keyword effectively with top 7 ways in PPC campaigns. With those keyword search strategies, your ROI and profits online will be maximized. You will start expanding your niche keywords with those strategies by today.
Keyword Search Tips #1: The golden rule to research keyword effectively is to use more specified keywords, not general keywords. Those general keywords are very poor keywords with low conversion rate. With those general keywords, you are driving poor traffic to your website. On the other hand, the specified keywords drive you the high quality and tightly targeted traffic to your website. All you have to do in this strategy are: to put yourself into your customers' mind and think out of the box.
For example, if you are promoting your shoes for your customers. The poor general with low conversion rate could be: shoe, shoes, tennis shoes, and football shoes. On the other hand, the specified keywords could be: buy red tennis shoe, purchasing uk shoe, football shoe review, and look for red basketball shoes.
Keyword Search Tips #2: People are always looking for their solution and the benefits for them. With this fact, the benefits of each product must be addressed in your keywords. You have to research keyword based on the benefits of your products, rather than features of products. This keyword search strategy is the most critical keyword strategy for you to discover niche keywords.
For example, the high relevancy keywords for selling shoes could be: cheapest tennis shoe, affordable red basketball shoes and most comfortable shoes.
Keyword Search Tips #3: Another great keyword search strategy to reach wider range of potential buyers in PPC is to list down all products' features. With those features, you can come up with the niche keywords for what people are looking.
For example, the major features of shoes could be: smart running shoe, air Jordan shoes, and Nike air force one.
Keyword Search Strategy #4: This strategy is a great alternative keyword search strategy to research keyword in PPC. Your competitors' product name is a great start for finding niche keywords. This keyword search strategy has been proven that the competitors' keywords are very niche keywords and high conversion rate.
For example, if you are promoting Nike's shoe, the great alternative keywords could be: Reebok shoes, Pumas shoes, and Adidas shoes.
Keyword Search Strategy #5: Another brilliant strategy is to use the URL domain name and even sub domain name. There are many researches showing that those URL domain name keywords are very powerful particularly the catchy URL domain name.
Keyword Search Strategy #6: It is obvious that the keywords along with "buy", "purchase", "order", "shop for", "look for", and "look to" are very tightly targeted keywords in PPC. With those keywords, it will lead to high conversion rate keywords.
For example, the high conversion rate keywords could be: buy running shoes UK, look for red tennis shoes, and order most comfortable shoes.
Keyword Search Strategy #7: There is no doubt that keyword search tools can definitely help you to generate a massive list of niche keywords. With those tools, you will save a lot of your time for your own keyword research. The highest recommendation keyword search tools for Adword advertiser particularly are: Keyword Elite and WordTracker.
Final thoughts, to research keyword effectively in PPC, you must follow the above keyword search strategies. With those strategies, you will drive tightly targeted keywords and maximize your profits through search keywords.
Both John Smith & Zmilliondollars are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Smith has sinced written about articles on various topics from Programming, Health Insurance and Site Promotion. The author is a Writer working with A-1 internet design, which is a professional Search Engine Optimization Company providing effective Search Engine Optimization servic. John Smith's top article generates over 110000 views. Bookmark John Smith to your Favourites.
Zmilliondollars has sinced written about articles on various topics from Site Promotion, Personal Desktop and Marketing. About The AuthorSiripong R. or zMillionDollars is a recognized authority on the subject of building highly profitable successful website for home based online business. His websites,. Zmilliondollars's top article generates over 18100 views. Bookmark Zmilliondollars to your Favourites.
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