People can get very devoted to forums. They will check in every day and watch their favorite topics. They will make lots of posts. It is a great way to build community. All of this posting by other people will add a lot of content to your site! The forum is also a great way to become an expert in your subject and a great way to point people toward the stuff on your website. It is also very possible that after a while you can pretty much leave the forum alone (once you have found a moderator or two that will take on the workload). This will free you up to concentrate on more content for your traditional site.
Cons:
Installation - A forum can be difficult to install and get running properly if you have to do it yourself. But many webhosting companies will do this for you with the click of a button. I host with a company called netfirms and all I have to do is press a few buttons telling them where I want the forum installed and they go ahead and do it then send me my admin password. It’s rather nice. And it uses phpbb which is a standard forum package and totally free.
Kick starting your forum - This can be difficult. People may go over to your forum and take a look but if they see very few posts they are probably not going to post anything. People want to see a lot of stuff that they can browse through. They want to find a thread that interests them. And this takes work! You may find yourself asking your friends to help you get some conversations started.
Management - Once a forum gets going it takes time to register people, monitor the messages and moderate the topics. With a popular forum this can turn into a full time job. But you can turn this over to volunteers. People love to become moderators of forums and you should be able to find trusted individuals to help you monitor and care for it.
Spambots - This is the worst part of forum management. Every day you are going to be inundated with spam selling sex and prescription drugs. They try to post messages to your forum in an attempt to get their links shown. You will spend time identifying and deleting spambots and their posts.
A forum is an enormous stone ball that can be very difficult to get started but like the stone ball once it gets rolling it really can build up a lot of steam and take off fast! My recommendation is that you start a forum, ask your friends to help populate it with interesting stuff, and you keep working it until it is going good. Then hand it over to trusted moderators and move on to other things. It is a good investment in time. But because it is about a subject you love you are going to find yourself reading through a lot of great stuff that other people post.
Add A Forum To Your Website
How a Forum helps your customers
If you have people that regularly use your website having a forum can be really useful for them. It can help them to discuss any issues about your site they might have, which will in turn help you improve your website. In addition to that if they have any issues or questions about your products or services they might be able to get them from your forum. This will prove to be a valuable resource for your customers and will keep them coming back to your website.
The main advantage to this is you have a greater chance of getting sales. The more time that people spend on your site the more important it becomes in their mind and so there is a much greater chance that they will buy from you. The aim of any website should be to convert as many visitors into customers as possible and a forum can really help you do that.
How Forums Help your SEO
Believe it or not but a forum can be a valuable tool in your SEO campaign. The main reason for this is that the search engines will put a lot of emphasis on Forums. If you search for something you want an answer to you will probably find that a lot of the results on the first page a forums. This is probably because the question has been asked before on a forum and so it is easy for you to get your answer.
There is one thing you need to think about here. It is absolutely vital you get your forum set up by a web developer that understands SEO. This will ensure they set your forum up to be search engine friendly, this will include having a top quality URL structure. You will probably also need to do some work on publicising your forum but if done properly you should gain top rankings for your forum.
This can be great for your business as you will be getting a lot of people coming to your website for information. If they are able to get an answer to their question then they will have more confidence in your website. This will significantly increase your chances of converting that visitor into a sale which is your ultimate aim.
As you will see from the above there is a huge amount of value in adding a forum to your website. If you think that a forum would benefit your website then it is a good idea to discuss the issue with your web developer and your SEO company. They should both be able to give you advice on the best way to do it to ensure you get the most out of your forum. If you are serious about making your business a success then a forum is a valuable tool in the battle and can help your website to stand out from the crowd which in this day and age is more important than it ever was.
Both Will Kalif & Mercedes Aspland are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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