In this day and age, our shopping options are endless. Each year, companies spend millions of dollars catering to different consumer demographics. With all of the choice we have, sometimes it is difficult to pick a company or brand to stay loyal to. Companies are very aware of supply and demand, and since there is so much to choose from, the results are beneficial to the consumer. Price reduction promotions and the onslaught of sales are ways that the consumer benefits handsomely from companies competing for business.



Coupons are one incentive that companies use to reel customers in. Another strategy is the use of rotating weekly sales, advertised in print circulars. Circulars basically are advertisement pamphlets that list all of the things a store or company has marked down for the week. These are also called weekly ads. The Target weekly ad is one of the most popular of this promotions.

Since the Target weekly ad caters to the customer in many ways, it is very popular. The website version of the Target weekly ad lets a customer type in their particular zip code or city and state in order to individualize the savings to the Target location nearest their home. A circular with local savings appears next, and customers are able to click on items of interest to enlarge them. Price, quantity and department location of the desired item all appear when something is clicked on.

The Target weekly ad is also successful in the genius organization method. Each week, there are different themes. This week, for instance, there is a baby theme in which all items related to babies are having a sale. The Target weekly ad makes sure the customer views them as a one stop shopping location for all of their baby needs, from diapers to strollers.

Just about every store, Target included, focuses on seasons and holidays in their weekly ads. From kindergarten to college freshman, Target makes good use of the back to school season to promote certain savings. The stylish back packs, soft dorm pillows and even computer software sales appeal to all ages and genders.

The sheer length of the Target weekly ad is one thing that seems unique to the company. While most company circulars are limited to six or seven pages, the Target weekly ad can be twenty pages or more! The ever changing sales and large volume of items offered at a discount both make for great advertising, and you guessed it, big savings! Your spending budget can truly benefit from comparison shopping store to store via weekly ads.