For a person to become one with the urban community, one must know how to choose the right style, the right fashion, and the right attitude, and the only clothing line with an attitude is the rocawear clothing line collections.



The rocawear is among of the most illustrious clothing lines today that can provide the necessary fashion and style that a fashionable and stylish person ever has dreamed. The rocawear is also one of the most commonly seen clothing line that the urban and hip hop community uses, but when and where did the rocawear started?

The rocawear is an urban clothing line founded in 1999 by three men named Damon Dash, Karee ?Biggs? Burke, and Jay-Z, which were also the heads of a hip hop label named Roc-a-Fella Records, in which the rocawear got its name.

The fame of rocawear among the urban community has brought an annual sale of over $700 million to the infamous clothing line.

The rocawear was so popular that the founders decided on expanding their clothing lines into rocawear children, rocawear juniors, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear sunglasses.

But aside from popularity, the rocawear also suffered some allegations and scandals. On January 17, 2007, allegations were made of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the garments from the department stores where this product was shipped. A representative of rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brands official website.

In March of 2007, Jay-Z sold the rights to the rocawear brand to Iconix Brand Group, a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries, for $204 million. Jay-Z still retained his stake in the company and will continue to oversee the marketing, licensing and product development.

But aside from all the allegations and scandals that the rocawear have faces, the rocawear still stands tall all over others and are still considered to be the best choice of clothing line for urban wear. For more information about the rocawear urban clothing line, then visit www.streetzwear.com.