When shopping for an anti aging skin care product, you should avoid products that contain collagen. Manufacturers have been taking advantage of the public's ignorance on this subject. Of course, everyone knows that as we age the collagen in our skin starts to break down causing sagging and wrinkles. You might think it makes sense to supplement your body's supply of collagen so you can regain your youthful skin's appearance.

This is absolute nonsense. Collagen molecules are too large to be absorbed by the skin when applied in a cream. The type of product you need is one that contains ingredients that will stimulate your own body's production of collagen. Now you might wonder why those products with collagen are so expensive.

Manufacturers of products are aware that it is the marketing of the product, not the quality or ingredients that make it profitable. This is why most companies spend far more money on marketing than they do on actually testing and developing the products they market. They know that if they hire the right celebrity model to promote their product, people will buy it. They know if they present the product in expensive looking glass jars, people will pay extra for it. They know if they spend millions of dollars buying full page advertisements in magazines and running commercials on TV, people will buy it.

The amazing thing is, all of this marketing cost them a fortune. Think about how much it costs to hire a celebrity model. Let's take the product named Proactive Solutions&trade as an example, it is not an anti aging product, but it is for acne prone skin. Jessica Simpson is a famous celebrity who endorses this product. How much money do you think Proactive Solutions has to pay Jessica Simpson to be the spokesperson for their product?

I am sure they have to pay her millions of dollars! How do you think they cover the cost of this endorsement? They mark up the price of their product to cover the expense. This is why I am a firm believer that it is the small, relatively unknown companies that are your best bet when you are shopping for the best anti aging skin care products. Actually, I think this applies to all cosmetics, fragrance and vanity products.

These lesser known companies can keep their costs down and invest more money into actually developing a quality product, because they aren't paying out millions to some celebrity or marketing company. As a researcher it is my job to discover the best products, and in my experience they are always from small companies like these.

In conclusion, the best skin care product will be one that has ingredients clinically proven to stimulate your own body's production of collagen that is manufactured by a company that doesn't spend their money on celebrity endorsements.