1.The relevancy of your content to any given search



2.The number of incoming links to your site and not just any link but links that are relative to your site content.

Most search engines look at relative links a positive vote for your site.In other words id 100 other sites are lining to yours then you must have a valuable site because all these other sites would not be linked to you otherwise.

You can accomplish effective link building by any of the following methods:

1. Try to get other relative sites to reciprocal link with you which might involve sending out numerous emails to other web site owners requesting a link exchange.(Sometimes perceived as spamming)

2. Hire a link-building company to find and setup quality links to your site. This is very effective but can be very costly.

So what can you possibly do to build up your links?

Article Marketing to the rescue.

You can write articles and submit them to other sites for free. At the end of the article you have a resource box with all of your information and you guessed it a link to your web site.

With Article Marketing you can accomplish several things:

1. Establish yourself as an expert

2. Generate Leads

3. Increase your site traffic

4. Improve your search engine rank

Whatever you area of expertise is you can write an article about it and if it is written well it will gain valuable incoming links to your site.

Article Writing Tips

Remember that you are trying to do 2 things. You are establishing yourself as an expert in your field. If your field is Multi Level Marketing just think what the value would be if you were an established expert. Secondly you are trying to provide valuable content to your readers. You are NOT trying to blatantly promote your product or service. Your web site is where you are doing that. Too much hype and you will not accomplish your purpose.

Do not include links in the body of your article. Many site will ban your article or at a minimum strip the links. The links to your web site are gained from the Resource box of your article.

What to include in your Resource Box

This area is where the link building takes place. However it is not the place for an actual ad. Keep it simple. Less is more. Believe me if the article you submit is of value people will post your article and you will get clicks to your site so people can find out more.

Include your name, business and a short description of your product or services. You can also include a cal to action but keep it simple. And most important include a link to your web site.

Article Marketing can provide a great resource for people that do not have an expertise in web site building and html.