There are 40 percent more cars on the road than licensed drivers, says the National Household Travel Survey. With the rise of purchasing power and the availability of low-cost cars, American households today maintain more than two automobiles on the average. With two breadwinners driving separately to work and more teenagers given the license to drive, it's no wonder that cars outnumber people.



In addition, the US Census discovered in 2005 that Americans spend more than 100 hours a year commuting to work. While the data certainly says something about how government needs to improve on our highways, it's also something marketers can use to their advantage. If the average American spends at least four days a year on the road, imagine brand-building opportunities at your fingertips when you use promotional auto accessories. Practical items for car interiors and exteriors promise optimum exposure over the years.

Promotional items like auto accessories cut across industries. Whether your company is in the automotive industry or not, you can make full use of the branding opportunities offered by car accessories. There's no need for a hard sell when you add your logo or marketing message to practical giveaways such as imprinted air fresheners, auto shades, and door signs.

Build awareness for road safety issues with promotional items such as auto accessories. Custom toolkits, flashlights, tire wire gauge tools, pepper spray pens, booster cables, and roadside assistance kits show concern for your recipients? safety. Promotional pens, key chains, notepads, T-shirts, and towels are great ways to instill awareness for drunk driving among teenagers. Remind newly licensed drivers to be responsible behind the wheel with small nifty items like steering-wheel-shaped key chains and mobile phone accessories.

Responsibility on the road is certainly something to serious about, but don't let the issue make your campaign a bore. With promotional bumper stickers and decals and auto shades, you can inject some humor in your marketing while providing entertainment to bored drivers stuck in traffic.

Brand exposure over long out-of-town drives is something to consider when you're marketing to the driving demographic. Antennas, star balls, and license plate holders are among the promotional auto accessories and items that will be useful in making pedestrians and drivers aware of your brand.