Really the only way to really make sure that you've chosen the right button is to split test, however there are a few things you could do to make sure that right from the start you are using a sales button that is most likely to have a higher than average conversion rate. In general, the color red can attract the users eye to the order button. A recent analysis of more than a hundred of the top e-commerce websites highlighted that 15% of them use the color red for their sales buttons, so try and make use of this color in one of the options you test.
Other colors that tend to work well are blue, orange, and green so do run tests to see if any of these can help lift your response. It's also worth testing rollovers for your buttons.
A rollover is when an image changes when a user hovers their mouse over it. Some studies have shown that changing a button's color from red to green upon rollover can increase conversions. Again, this isn't a hard and fast rule so there are no guarantees, but it's well worth testing to see if this holds true for your site.
The text on the button is also crucial. You can often see a major change in conversions by doing something as simple as changing a single word on your button. For example, changing the text on the button from 'Buy it now!' to 'Get it now!' could make a big difference. Other wording you could try include 'Order Here', 'Click Here to Order', or just the single words 'Buy' or 'Order'.
A word of caution though. Some marketers believe that a certain percentage of people have an aversion to the word 'buy.' Remember, testing is crucial, but you should avoid words that can often associated with spending money. Again, the golden rule is to keep testing.
Something else worth bearing in mind is the profile of your customers, or potential customers. For some people, particularly those who are not particularly online savvy, conversions can be increased by giving them clearer instructions. Instead of having a button that just says 'Order' you might want to tell people that they have to click the button to purchase the product. It might seem obvious to you and me, but to someone with little to no experience buying things online, this may not be so obvious. Putting the words 'click here' somewhere on your button has been known to increase conversions for some sites.
Other things to test include the addition of credit card icons to the button, animation to draw attention to your button, adding images around the button, and adding design elements such as arrows to draw the eyes toward the button.
Remember, although your order button might be the last thing people see before placing their order, it is only a small part of the overall purchasing process. As well as running tests to see which order button works best don't forget to test your headline, your call-to-action, your price points, your body copy, and pretty much anything else that makes up your web site or is part of your order process.
Copyright (c) 2008 Paul Smithson
Auto Sales Web Site
You know the sort of thing - those autos that come along that you really want to emphasise. Maybe they're high value, rare or quirky and will only appeal to a specific set of people.
You probably already have a number of potential buyers. What you need to do is get the details in front of them right away.
What better way than creating high quality professional web pages containing the auto descriptions, features and photographs. All you need to do then is to send an email to your prospect list with a link to those pages.
Instructing a web designer could cost thousands. Getting the information to them and proof reading the delivered web sites takes too long - you need results now.
Most auto sales people stick with what they know and simply print up the details and send them around by post. if you are a true sales person you probably pick up the phone and call the relevant people. There's nothing wrong with that of course.
But it takes time. Time is money. and in this modern world your customers increasingly expect instant service.
XSitePro Let's You Create a Site in Minutes
Well, now there is a way you can do it for yourself in minutes. No web development skill is needed. If you can use a Word Processor and cut and paste in windows you can have high quality pages up in a moment.
XSitePro is a revolution in rapid web development tools. As easy to use as a Word Processor it, nevertheless, has an amazing range of features that make it suitable to an incredible range of web applications. For now I only interested in showing you how you could use XSitePro to improve the profits from your auto sales.
From auto Details to Professional Web Site in 20 Minutes
It's true. It really is possible to take the details of a auto and to produce a professional looking web site in less than 20 minutes. It will take a little longer the first time but after that you will start to fly.
The steps that follow assume 2 things:
You already have a web site for which you have administration rights
You already have the auto particulars, features and photographs in a word processor document.
Right, with those provisos in mind, here's what you have to do: Task time to complete
1. Create a sub domain on you main site. e.g. If your main site is called www.jklautos.com you would create a sub domain called something like thunderbird.maxproperties.com 2 min
2. Open up XSitePro 1 min
3. Create a new project, web site, set-up publishing details, create main page 8 min
4. Paste the details from your word processor into the new page 1 min
5. Preview the page and make any changes 5 min
6. Publish the page 1 min
7. Create an email to your prospects 2 min
8. Send the email 0 min
There you go - 20 minutes from getting the typed details in your office you have constructed detailed, professional web pages. You have notified your prospects that a new auto that is just right for their needs. They have instant access to all the details. All you have to do now is wait for their calls.
If you have created your whole web site using XSitePro things are even easier. You simply start at step 4 - pasting the auto details into a new web page. It'll take you less than 10 minutes to get details out to your prospects.
Give it a couple of hours and, always assuming you haven't already sold the auto, start calling your punters. Even if they haven't seen your email many people will be able to log on to the internet while you are talking to them. The old adage, "A picture is worth a thousand words" is as true today in auto sales as it was when it was first penned. You can probably make the sale while you talk.
Cross Promote Other, Related autos
Unlike traditional mailing of auto details, web sites provide a golden opportunity to promote your other properties. e.g. Put some links on the thunderbird.jklautos.com to other exclusive properties, mention special offers, recent reductions, insurance deals,... The possibilities are only limited by your imagination.
Both Paul Smithson & Keith Longmire are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Paul Smithson has sinced written about articles on various topics from Internet Marketing, Internet Marketing and PPC Advertising. Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool (. Paul Smithson's top article generates over 8100 views. Bookmark Paul Smithson to your Favourites.
Keith Longmire has sinced written about articles on various topics from Nokia Phones, Internet Marketing and Boating. Keith Longmire specialises in helping small businesses achieve rapid sustainable growth through marketing online. He has documented his own experience in using XsitePro on The XsitePro Experience at. Keith Longmire's top article generates over 5400 views. Bookmark Keith Longmire to your Favourites.
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