Mystery shopping is an effective training tool that allows owners/managers to locate specific strengths and weaknesses in order to improve current processes and provides invaluable information from a customer perspective.
Mystery Shopping is an objective evaluation of an automotive retail dealership from the perspective of an average customer. Dealerships receive objective evaluations on selling skills, technical knowledge and relational skills.
If you have ever thought about being a mystery shopper (or secret shopper, as they are often called), now is the time to give shopping a serious look. The industry is hot and continues to grow, providing shoppers with more and more shopping opportunities. There are many individuals who are currently making money in their spare time and even some who are making a full time income. Secret shopping is a fun and exciting way to make money. Besides the sheer thrill, shopping also offers people great flexibility - you can work at home on your own schedule. With this in mind, it isn't surprising that mystery shopping is very popular with stay-at-home parents .What Is A Mystery Shopper?
Mystery shoppers are freelance professionals who are contracted to pose as real shoppers in order to evaluate several aspects of commercial retail establishments. Among other aspects, secret shoppers can evaluate customer service, product availability, product pricing, product quality, store cleanliness, website operations and telephone customer service. After shoppers evaluate a business, they are then required to report their findings to the companies that contracted them. Because the general shopping population is comprised of all kinds of different people, virtually anyone can be a secret shopper. Shopping can be especially appealing for individuals who desire to shape customer service and product quality, as their findings are taken seriously. Of course, the idea of getting paid to shop while getting free meals and merchandise is also very appealing.
However, mystery shopping is a business and needs to be taken seriously. You do need to posses a few characteristics like being dependable, professional and observant, and you need to be able to act as a real shopper. Of course, you need to have reliable transportation to conduct your shops and writing well and being able to separate your findings from your opinion are also important.
Why Is Secret Shopping Such A Big Industry? The business world is very competitive and companies are constantly searching for ways to improve their customer service and the quality of their products. Companies that care want to know what their customers think; they want to be informed of things that need improving. Armed with the right information, businesses can make necessary improvements. Shopper findings are used in future employee training materials, to improve business operations, to improve product quality and to compare one location to another. Mystery shopper reports are also used to point out positive things. Shopper findings are used to help identify store locations and employees due rewards for outstanding customer service or cleanliness. Secret shoppers are sometimes even allowed to reward employees on the spot for meeting certain criteria. It can be fulfilling for a shopper to hand an employee a certificate for a paid day off for doing a great job! Get Started As A Secret Shopper Now!
Mystery shopping
If you are interested in being your own boss, working from home, getting paid to shop and helping to improve commerce in your area, then mystery shopping just might be for you. One thing you need to remember is that this is not a get rich quick scheme. Mystery shopping is a legitimate industry and mystery shoppers are professionals who work for the money they make. You can earn a good part time and even a full time income as a shopper if you want. Now is the time to take the first step and become a secret shopper today.
Mystery shopping is great option for earning extra money. You will not be in an office, and you can pretty much set up your own schedule. Companies hire people to pose as shoppers or clients to test customer service, sales skills, and product satisfaction. A work-at-home gig as a mystery shopper is a good opportunity to earn some cash. Here's how it works. You sign up with a company, asking to be placed on their list of mystery shoppers. When a shop comes up in your area, either you accept it or decline it. There is no reason for you to pay for a list of mystery shopping companies. These lists are readily available for free on the web. Read on to find mystery shopping companies so you can work at home.
There are shops in several different industries. For example, there are shops in the retail, restaurant, automotive, resort, entertainment (movies, theme parks) apartment and banking industries. Remember, in most cases you will be an independent contractor for a mystery shopping company. You will not work directly for the store, resort, apartment complex or bank that you shop. Some shops, such as retail shops, may require you to spend your own money upfront. You may have to make a purchase to evaluate how a salesperson handled a sale. You should be reimbursed. Apartment shops generally do not require you to spend your own money.
How to Get Started
Once you register with a mystery shopping company, you should receive an e-mail announcing available shops in your area. Other companies do not send e-mails, but ask that you log in to a web site to check for potential shops. In any case, you then agree to perform the shop. The company will give you the guidelines for the shop and all of the information they need you to obtain during the shop.
When you go on an mystery shop you are not allowed to let anyone know that you are a mystery shopper. You must use your acting skills to perfection so that no one would even suspect you of being a mystery shopper. A client may ask you to time the amount of time it takes for you to get your meal in a restaurant. You have to inconspicuously look at your watch and somehow write the time down. Maybe you would go into the ladies room, into the stall to record the information you need.
Mystery shopping companies want detailed oriented people who are keen observers. You also have to have sharp communication skills and the ability to think on your feet. Mystery shopping is a job. You may have to remember if the host who greet you wore a name badge. What was her name? Was her uniform pressed? How many minutes did it take for the sales person in the department store to greet you? How many minutes did it take for you to receive your appetizer, your salad, and your main meal? In some cases you have to write every detail down without being noticed. You will not be allowed to bring a notebook with you.
Being A Mystery Shopper
The best way to make more money as a mystery shopper is to set up an efficient work process for yourself so you can pick up assignments more quickly and complete them easily. So here are my tips to getting things done. A couple of them you'll need to do before you even get started signing up for mystery shopping companies.
1. Set up a New Email Address
Since you'll need to sign up with as many companies as possible in order to maximize your income opportunities to get mystery shopping assignments, the first thing you should do is set up a new email account and only use that account for work. Since I do retail merchandising and some online 'get paid to" stuff as well, I use one gmail account for all three and then set up labels for the different types of work I do. I have labels for "mystery shopping", "merchandising" and "paid surveys" (I just lump all the "get paid to" stuff under that). I also have labels for "pending" and "completed". This way when I check my email each day, I can quickly scan what I need to do next without hunting through the dozens of emails. If you set up the account to automatically route mail from certain email addresses to a particular label, all of your new mail will be prelabeled as it arrives.
2. Get some Form Filler software
You will be signing up with a lot of companies. Some mystery shoppers sign up with over 100. It is very tedious and time consuming to do all of this by hand, so get yourself some form completion software and use it. I personally use Roboform because it doesn't have any spyware or adware installed with it, but there are lots of different form completer's available.
3. Organize your bookmarks
Some of the mystery shopping companies always send out emails with newly available assignments, but a lot of them don't so you'll need to log into their websites every day in order to get your jobs. Most mystery shopping jobs are first come, first serve so if you want that assignment, you need to work efficiently. There's a couple of ways of doing this. If you use a tabbed browser, set up your bookmarks so that you can open about 10 websites at a time with one click. Another alternative is to use a start page such as Pageflakes, Netvibes or iGoogle and add all of your mystery shopping companies to your start page bookmarks. But one of the best ideas is to set up a spreadsheet with clickable links -- that way not only do you have quick & easy access to all your companies, but you have all of your information about them to hand (i.e. your scheduler, pending assignments, completed assignments, pending payments, etc.)
That's it! You're all organized. Now get out and shop!
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