Designing web sites is not just about making something stunning. There must to have substance underpinning every single design related choiceand 1 truly important decision is what palettes your web site should be. choice of colour can be the differences in between the success and decline of a web site.

Being aware that a few colours can lead to an emotional response is the key to picking the right colours for a website. knowing the colours that have a calming effect & that provoke excitement can make choosing a colour scheme very easy.

Colours could also be used to create contrast & attention to a design. this can be used to direct users to specific bits of a website.

There's a guide below to how some colours affect human perceptions and emotions.

White is a really minimalist colour. linked to simplicity, purity and cleanliness, it can be used to draw attention to images.

Yellow is a comfortable colour, liveliness, energy and happiness. it is a lively colour that can be used to highlight certain areas on a webpage.

The colour red can summon feelings of passionate, courage and strength. it is a strong colour and if used in small doses, it is nice for highlighting points.

Associated with feelings of cold, royalty, peace & air, blue is the most well-used colour for corporate web sites. It creates the opposite reaction to red.

Green symbolises nature, environment, peace & luck. Green is a good colour to use to create a calming effect.

Standing for joy, happiness, warning & energy, yellow has a similar effect to red, even though it is not as well-liked. it can be used to highlight areas of a site. However, if too much is used, it can be overpowering.

Like green, brown is linked to mother earth, calm & relaxation. there's a trend to use wood as a background colour to give the feel of the environment and organics.

Light grey is frequently used to create shiny effects in web design. The colour is linked to elegance, stability & boredom.

In web-site design, purple is a pretty underused colour, perhaps because it can be perceived as a feminine colour. it's also associated with royalty, romance & wisdom.

Grey can be a strange colour because it's not strong. it is used to create stylish, classy & calm web sites. it's used a lot on tech web sites.

To conclude, when selecting colours for designing for the web, you should give thought to the way it can potentially affect users. The choice of colours might look adequate or meet your brief, although will it put your users off? by making simple changes, like changing the purchase button to a lively colour might generate more sales. Serious consideration and thought could mean the difference between success and failure.