Question: Why do you need to develop a catalog printing project?



The kind of catalog printing project you’ll have depends on where you want to use your print catalogs. What’s your purpose? What do you want to convey in your catalog printing pieces? Is your catalog printing project for introduction of your products and services to your target clients? Or you want your catalogs to become reminders and help you keep in touch with your loyal customers?

When you know your objective in coming up with your catalog printing project, it would be easier for you to develop your catalog printing design. What is the overall look and appearance you’re aspiring for? What’s the tone of your catalog printing copy? How do you want your catalog printing project to reflect your image – in bold colors and design? in subtle and subdued shades?

Question: Who are your target readers?

Do you want your catalog printing pieces to be distributed to those who already know your products and services? Or are you targeting new ones that you can introduce your business to? Do you have a target group in your list?

Knowing well your target readers will help you create a more focused and personalized catalog printing message that can get you potential buyers later on.

Question: Will you do your own catalog printing design or you’ll hire a graphic designer?

In addition to your catalog printing message, the best part of your marketing medium is your catalog printing design. What you have would reflect the way you do your business, as well as the efficiency and professionalism that you would want to exude.

Graphic design for your catalog printing project is not as easy as you may think. You might want a professional to do it for you. You may incur additional costs but in the overall scheme of things, a professional and skilled catalog printing designer will go a long way in getting you the catalog printing design that you need to boost your business.

If you’re not comfortable dealing with only one person, you can always ask your catalog printing company to do your graphic design for you. They will include it in your total cost of your catalog printing job. The advantage of this kind of arrangement would be that your catalog printing company will be able to know what would be most ideal for your business so as to get the best results after printing.

Question: What styles, sizes and typeface would you use for your catalogs?

Your catalog printing styles, size and typeface would depend on the objective you have, as well as the overall look and feel you want to communicate to your target audience.

Your catalog printing typeface should be in bold type when used in headlines so you can attract as much attention as possible. However, the smaller and lighter typeface is often used on the catalog printing body for easier reading. The usual typeface size is at least 10 points for legibility and readability. And as always, graphic designers know that more than two kinds of typeface will create a cluttered look which you should avoid.

Knowing full well the factors and elements in your catalog printing project can help you create a catalog printing piece that is able to promote your products and services, and at the same communicate significant information to your target clients.