We live in complex times. We are bombarded by more stimulation than ever before in the history of the world. The stimulation comes in the form of visuals: billboards, advertising, newspapers, magazines, television, DVDs, video games, Internet, e-mail, and computers; audio: music, noise, radio, TV, phones, etc. For the most part when stimuli bombard us the message is to buy, do, or go somewhere. The messages tell us that we would be happier and our lives would improve if we did something different than what we are currently doing. This is the reality of the world in which we live in the 21st Century, and it will only increase.



In addition to the constant barrage of stimuli we also must contend with task-saturated lives where answers are expected in nano seconds, and there is less and less time to process information and data.

In summary, less time, higher expectations, and a plethora of visual and auditory stimulation creates stress. With stress comes confusion, doubt, uncertainty, and a certain amount of anxiety. If you are in the situation where you are juggling multiple tasks, and trying to get everything done, and you feel as if you must make a decision and you don’t know what to do, you are not alone. This is the condition that has given rise to the need for coaching.

In 1974, Dr. Cherie Carter Scott started coaching professionally, and in 1975, she designed and taught the first MMS Coach’s Training! Since then, The MMS Institute, Inc. and The MMS Worldwide Institute, BV have been conducting Coach Trainings around the world.

These Coach Trainings have helped thousands of people assist others in making inner-directed choices. These choices have reduced stress and enabled people to take action producing more satisfaction and fulfillment. Just as so many inventions by women were credited to their male counterparts, until recently Dr. Carter-Scott’s contributions have either been credited to others or they have been attributed to anonymous.

Now you have the opportunity to learn from the source, the person who invented coaching, who designed the first Coach’s Training, and who knows coaching better than anyone on the planet. Dr. Cherie’s coaching approach is truly profound.

Whether you are a professional coach, or you use coaching in your work with employees, patients, or clients this book will be your handbook that you will always keep close by your side. Learn from Dr. Cherie and help multitudes of people through your extraordinary coaching.