Ok, so who is to blame? The hotel, the tour-operator, or the travel-agent?

Cognitive dissonance is what people call "selective memory" that is when you balance

The amount of money paid against the service received and consider whether you have made the right choice for the holiday booked or that the holiday has been a bad choice.

Few people do compare the money paid against the service received when it comes to holidays.

They expect a good holiday, regardless of the money spent.

Now, consider the average price of 190 pounds for one week flight, accommodation, airport transfers and rep service in resort.

In addition, add the telephone charges, the paperwork involved. How much would you say the Tour Operator is losing, also the Hoteliers - the supplier of the

Tour Operator?

A Lot - but above all the major loser is the Customer himself. Why?

The word Holidays (HOLY-DAYS) sufficiently explains the importance in our daily stressful life's.

The hotels the tour operators and the travel agents are businesses and being so they

care about profitability and when they sell on loss they strive to find ways to make

up for those damages.

Quality standards fall, such as rep service at the hotels where they only meet with the customer on the first day - just to sell an excursion really and they only provide a free phone for the customer in case of a problem.

The hotel does not change linen as often as usual nor do they have the air-conditioning or heating system running for the customer, suddenly there is a charge for the sun beds by the sea or the drinks prices rise.

Above all though the service when it comes to personal attention falls. Consider a

hotelier that earns 5 pounds for the room - he will not have 2 receptionists and 10

cleaning ladies, but 1 receptionist and 3 cleaning ladies, inevitably standards fall

but also nobody has the time for the customer therefore less personal attention,

less happy faces and there begins the chain-effect for a bad holiday experience.

These are only some samples of practises in "Pile it high and sell it cheap" policies, that nobody else is responsible for other than the Big Tour-Operators.

Pressure for the cheapest price has made us all forget what holidays are all about.

Holidays (HOLY-DAYS) are no more than enjoying a nice environment with personal care and relaxation in mind, definitely has nothing to do with the "automated robotic Production" that the industry of Travel is moving towards.

Personally I am convinced that the bad practises (not of the small tour operators) of the large multiple tour-operators are to gain market share and knock small operators from the market base using their competitive edge on volume and price.

I think that the sun has slowly risen and there will be no sunset for long time.