The more I visit sites and the more I am surprised to find sites that seem offering very good products or services, but which have an error in design or strategy that prevents the successful line. By not correcting this error, usually the success of the site is not assured. Below is a list of the five most common errors committed by such sites.



They have not chosen the right target.

This is the main reason for the failure online. The secret, if there is one, of the success is not as claimed by so many people: the traffic. If your site concluded sales, raises questions and provides results, for more details visit to www.outsource-beginners.com why would it need more traffic? The key is to transform simple visitors into buyers, and it requires precise targeting of your prospects and the focus of your site. Then make sure to have a source of traffic, even if it is less important that an unqualified source. The results (conversion rate) will speak for themselves.

How often do you change your computer? What about your friends, your relationships, your family? What is the average age of computers you know? You know that a computer of just 2 or 3 years old looks like a dinosaur, and will not know to run a large part of current technologies. If 20% of Internet users have a quick access, this means that 80% of your customers have a 56k modem or lower.

Do not back to the 4-fifths of your prospects and give them an easily accessible site, which loads quickly and without any of the technologies, for more details visit to www.marketers-traffic-course.com amusing but unnecessary, for which they do not have access. Remove therefore all the scripts, plug-ins and greedy images from your pages and submit a site that loads in less than 20 seconds and weighs less than 50 kilobytes.

Why do you buy a product rather than another? The reasons are varied and depend on the product and your needs.

The questions are: Why should they buy this product? Why should they buy from your site? Why should they buy now? What makes your product unique? What is your competitive advantage? What are the benefits of your products and above all customers will find that they will not find elsewhere?

For what reason are you going to buy a car next week rather than six months? Why are you going to order a new computer in five minutes? What reason you want to buy a sofa while you might already have one?

All purchases are governed by laws and you need a reason to buy here and now rather than there and later. In the real world, you often buy at a given time because you are on the spot. On the Internet, this reason does not exist, but there may be dozens of other: a promotion limited in time, the judgment of the product shortly, an offer expiring tomorrow...

The press is often echo of fraud and dishonest activities linked to the Internet. For much of the recent users, the Internet is still a place of risks. It is therefore important that you reassure your customers.

The first level is to provide solid guarantees on all products you offer. For example, Amazon will pay the luxury of guaranteeing the repayment of fraudulent transactions with credit card linked to the piracy of its site.