All advertising has its strengths and weaknesses to consider. The main problems I've noticed many people having with one form of advertising or another are things that could've been avoided if they had known more about the medium. Here I'm going to discuss poster printing and some of the various things you need to be sure to avoid.



The first problem comes from having too much image and not enough words. This is derived from a person taking the idea of getting the poster noticed so far that they fail to provide worthwhile information once I am looking at the poster. This can be hard to judge and easy to fall into, so watch out for it.

Run whatever you make by other people first to be sure that they get the information you want them to before you put your posters anywhere.

The reverse side of this is posters that are so wordy they bore you to tears if you ever bother to actually read them. These often have few images and weak headlines. They try to give out so much information that they just can't hold anyone's attention for long enough.

This problem comes from a company using the wrong format for their marketing. If you need to give that much information go with brochures rather than poster printing and you'll save yourself a lot of trouble.

The next problem I've noticed has to do with poor locations. I've gone to places before where I know quite a bit about the type of person who frequent the places, and I see this poster that just stands out like a sore thumb. What were they thinking I have to wonder to myself, and who exactly were they trying to market to?

This is the mark of a company who wasn't paying enough attention to where their posters went. They seemed to think that they could put their poster anywhere and it would do its job. The location is one of the most important things to consider when creating your posters, and you have to have some very good spots picked out for your posters to do their job.

Last, and this is a bit more of a personal thing for me, try not to leave your posters up past any dates listed on them. If you have a sale on a certain day, get your posters down quickly afterwards. A poster left up long after the date listed on it makes it look like the company isn't really paying attention, and gives the appearance of them not being on top of things.

Hopefully this little list will help people avoid some of these common mistakes. If you know what you're getting into with any kind of advertising you can be sure to avoid the common mistakes many people make.