The services you can offer include writing many different forms of copy, depending on your clients' needs. Because your copy will directly impact your clients' cash flow, you can charge highly for your services.



Here are several kinds of copywriting services you could offer your clients:

1. Advertising copy - every business needs to advertise

Advertising copy is advertising text in all its forms - both online and offline.

The types of marketing services you could offer include Web sites and brochures, as well as radio and television advertising - writing scripts.

2. Lucrative direct response: you're a sales person in words

Direct response means exactly what it says: your words - in a sales letter, whether online or offline - will sell a product or service. Your words must sell. This is specialized copywriting, and highly lucrative, so many copywriters specialize in direct response.

Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.

3. Web copy - copywriting for the Web

As more businesses develop Web sites, copywriters are needed to write many different types of Web pages. Some of these pages are promotional, others are informative. Many experienced copywriters are specializing in Internet copy, because of the on-going work which company Web sites offer.

4. Public Relations copy - press releases and more

There's much more to Publication Relations (PR) copywriting than press releases. A PR campaign may involve writing a series of press releases, along with company backgrounders and bios of the company principals.

Many PR copywriters are specializing in Web promotion, writing press releases and other promotional material for companies. Again, these PR copywriters are usually on retainer, under a yearly contracts.

In these four areas, we've only just scratched the surface of the many different kinds of copywriting services you can offer you clients. As you can see, copywriting is never boring.