Environmentalists believe in the adage - you reap what you sow. In the modern milieu, people are experiencing the hazards effectuated by lack of environmental concern. The habitat of the humanity is getting dirtier and unsafe. This is the fact that triggered several automakers to support environment-friendly engines.



Ford Motor Co. is one of the big names in the endeavor that aims for a cleaner and safer environment. Ford engines are getting so much hype and appreciation both in the automotive world and the environmentalist sector. The automaker is continuing its research and studies to discover efficient, safe, clean and cheap fuel engines. Other automakers and associations also take part in the endeavor by releasing sentimental concern information as well as using the latest engine discoveries that does not contribute destruction to Earth.

Rich Moskowitz, regulatory affairs counsel for the American Trucking Associations, said ?We've made a public policy decision to invest additional money to facilitate cleaner air. That will translate into increased cost for hauling freight. . . . Ultimately, the public will pay for this clean-air benefit."

Nowadays, truck manufacturers are bracing for fuel economy. The latest fuel technology has a sulfur content of no more than 15 parts per million to meet new Environmental Protection Agency standards. In fact, ?ultra-low sulfur? diesel will be available this coming October. To support the endeavor further, truck manufacturers are now manufacturing improved diesel engines and emissions control systems designed to sustain new fuel. However, these trucks will cost a little more that the conventional trucks.

"It's a systems approach," said John Millett, spokesman for the U.S. Environmental Protection Agency. "We had to look at the two together. Just requiring a cleaner fuel without a cleaner engine, or vice versa, wouldn't get the reductions we are looking for," he further added.