New eBay retailers are often overwhelmed with all the choices they have to make—what to sell, what to charge, how to list an item. Thankfully, there are numerous tools available to answer those questions. eBay sold the data on every sale they’ve ever made to various companies. They’ve in turn, created tools to interpret that data and spot trends and patterns in it. According to Anthony Sukow, CEO of market research giant “Having access to eBay data empowers you with respect to the market."
What Can Market Research Tell Me?
You never want to sell a product without researching it first—it’s like taking a test without studying. Only instead of getting a bad grade, you lose the time and money you invested. There are some things you need to know that you’ll only learn by researching:
• Is there a market for this product, and can I compete in it?
Most market research tools let you see how many of an item sold recently and how long they were listed before selling. Look at the supply and demand. If there is too much supply or not enough demand, consider finding other products to sell.
• Is this the best time to sell this product?
Some products are seasonal and these are fairly intuitive. But sometimes market data reveals surprising trends: black iPods may be outselling white ones by more than double. Or a celebrity may have gotten some PR that sent the value of their merchandise soaring.
• What can I get for this product?
Market research shows you the average price people are getting for an item. As you begin recognizing the value of various products, you’ll know whether something’s a good deal and what it will bring on eBay. You don’t want to get caught with a product you can’t make a profit on—or worse, you take a loss.
• How should I list this product?
Market research tells you what set of optional listing characteristics brought the best prices for a particular product. You can see what an item went for in an auction versus what it sold for at set prices. You can see which features were used—bold, highlight, gift icon, gallery, etc.—and what final prices they brought. You want to take all this into account when deciding how to list your own items—why waste money on features that don’t bring in better prices?
• Who’s buying this product?
Market research gives you the demographics of all the people who’ve purchased the product you’re selling—genders, ages, and geographical regions. So you know exactly who you’re selling to, and you can plan your marketing strategy accordingly. Even the terminology you use to list an item will vary from group to group.
Sukow states, “Understanding your market is fundamental for any smart business… Use knowledge to empower your purchasing decisions.".
Francis Bacon Knowledge Is Power
I find this fatalistic mindset upsetting. I know many who have lived an intentional life of wellness and have experienced health and long life. There is also ample research that links cancer risk to things we can control , such as diet, physical activity and weight gain.
The World Cancer Research Fund and (AICR) issued an encouraging report titled: Food, Nutrition, Physical Activity, and the Prevention of Cancer: A Global Perspective. A few of their findings:
1. Excess body fat increases the risk of many forms of cancer including pancreas, colon, kidney, endometrium, and postmemopausal breast cancer. The report urges us to limit our intake of processed foods especially those high in sugar and fat and low in fiber. We are urged to consume five or more servings of vegetables and fruits daily and involve ourselves in physical activity at least 30 minutes daily.
2. Red meat increases the risk of colorectal cancer: Researchers recommend limiting consumption to 18 onces (cooked) per week. I say is better to reduce red meat consumption to less than 18 onces per. month and continue reducing the amount until you are rarely consuming red meat. Researchers say beyond the 18 ounces every 1.7 ounces or red meat you consume daily increases your cancer risk by 15 percent. Highly discouraged are process meats such as ham, bacon, sausage, and lunch meat and for every 1.7 ounces of processed meat consumed per day you increase your risk of colorectal cancer by 21 percent. This is not on the front page of your local newspaper because of the money behind the meat. We must take this seriously if we expect to stay healthy and improve the health of our country. Send this article to others you care about.
3. Alcohol is linked to many cancers as well in both men and women. Because small amounts of alcohol can protect against heart disease, the panel decided to recommend limiting rather than avoiding consumption. Research has shown there are many beneficial fruits and vegetables that provide the same benefits of wine and it is unnecessary to include the risk of regular alcohol consumption in order to protect our hearts.
These are a few of the many things we all have control over. Start today improving your dietary choices and experience a life of long health and options. Making lifestyle choices that reduce your health risk are no guarantee but this and other research is showing we can do a whole lot to improve our risk factor.
I will agree these choices require personal commitment and follow threw that require dedication. Everyone is not committed to the work until the diagnosis is brought down. I have talked to many individuals diagnosed with cancer and they all say they knew they could have made better choices but just did not do it.
Today if you do not have cancer or some other degenerative disease such as heart disease, liver disease or hardening of the arteries you have options and you are still in control. Knowing how you should live is only one step in the process. Having a reason to live comes before knowledge so your first step is your personal reason.
I wanted to be healthy and raise healthy children 30 years ago when I choose to commit to life long health. I wanted to feel good and free to live a long life of joy and contribution. That is how I am wired. How are you wired? What motivates you? What would you like to do?
I read all that was available at the time and went out searching for answers to health and wellness. This knowledge is not new it is easier to find these days so why do we have so many falling to disease?
Find your motivation, define your course, make a commitment and then find a supportive group of friends to take the journey with. There are health supportive groups is most cities and on line forums as well. Fight the fight, run the race, stay the course. A life of health and wellness is necessary if you want any other pleasures of life.
Both Parveenn Kumarr & Kathy Wright are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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