"During my last three years of successfully using social media websites to bring in new patients and create multiple sources of income, it's been amazing just how much impact one can have in a virtual community. I mean, what I used to think about branding yourself and what I know now are two different things. Before, I was convinced that blanketing my local community with postcards, using radio advertisements, and going to chamber of commerce meetings was the premier way. Now, I look back and think what a fool!



Through social media platforms like MySpace, YouTube, and Facebook, I can connect with hundreds, even thousands of people every day and have much more of an impact. It simply comes down to leverage and time multiplication. I can leverage and multiply my time very effectively and consistently put my message in front of hundreds of thousands of people in the community.

For example, if you were to view one of my MySpace profiles, you'd see that I've amassed over 6,400 friends, 3,000 of which are in my local community. When I send out bulletins or post videos, they are propagated to all of these people. There is no better way to initial viral marketing for your chiropractic practice than to begin using social media like I have done. Free chiropractic marketing at it's best is what I call it.

If you're continuously spending thousands each month on newspaper drops, postcards, yellow pages, screenings, and telemarketing, you are literally throwing money down the tubes. We are in business to help alot of people and to do well financially. The goal is to cut advertising and chiropractic marketing costs so we can reap more profit from the practice. The only thing that the advertising methods above guarantee is mediocrity and a similar marketing model as 90% of all the other chiropractors out there.

Innovation and fresh strategic chiropractic marketing will carry your practice to the next level, not following antiquated advice by other average chiropractors. The world is much different than it was about three years ago and those that adapt to current trends and technologies will reap the massive financial awards. Those that ""know it all"" will be left out in the cold for refusing to change.

Take a little action today and set-up your first YouTube account and begin to observe why it's the 3rd most visited website in the world! People absolutely love videos and would rather watch something than read a book or a newspaper. This trend is very significant from a marketing perspective as you will see. Once you are on the homepage (YouTube.com), you will see a ""sign-up"" link in the upper right-hand corner.

After you set-up your first account, you can now begin to rate and comment on others videos. You can also have a list of your favorites for when you find something that you really like. I think you will be amazed at just how much video and television footage is on the network. Odds are, anything you look for or search, you will find!

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