This was certainly our fear too when we first started adopting this strategy. But we soon found that the free course increased sales and signups by close to 100%!
The graph below shows signups and sales on a test site we implemented for a client. We first attempted to go directly for the sale.
This experiment lasted 6 weeks. Signups hovered around 200 per week while sales were around 100 units. People signed up not to receive a free course but to get on a mailing list for special offers.
We later started offering a free course. Visitors on the main page of the site could no longer sign up for special offers. Instead, they could sign up for a free online course spanning 3 weeks.
At the end of the course they would receive an email promoting a special offer. 8 weeks after offering the free course, total signups had more than doubled!
The total increase was 105%. Sales too, shot up - by 96%. Rather than cannibalizing sales, offering the free course had actually doubled them.
So don't worry about losing sales by offering a free course or free information. Anything you can do to put yourself in further contact with your visitors can boost sales.
And if your product is good, a free course will inevitably result in more sales.
So how to design your free course? Designing Your Free Course When designing your free course, follow these 2 rules:
Rule 1: Give Away Just Enough to Create Desire The first thing you need to do is decide what bits of information you're going to give away.
You want to give away just enough to entice the reader to purchase your full product. Try to craft your free offer so that it allows you to email the subscriber with free information at least 7 times.
Rule 2: Give it Away Slowly Second, you must spread out the information over several days. Let's say you're selling a book on competitive rock climbing. Your book contains 29 chapters. You decide to give out 7 chapters for free.
You DO NOT want to let the subscriber download ALL 7 chapters in one go.
Let them sign up to receive one chapter every 2 - 3 days. By spreading it out this way, you allow yourself more time to form a relationship with the reader.
You also make it easier for them to consume the 7 free chapters by spreading them out rather than handing it to them in one go. Remember, you need to contact the subscriber around 7 times on average before generating a sale.
If your free course is a software product, then you can let the subscriber download a limited version of the product (with some features turned off). You should always require subscribers to provide an email address before downloading and you should email them a friendly tip or suggestion every few days.
The purpose of the email is to remind them to consume the product and to create a bond with them. Simply allowing your subscribers to download a software product and then forgetting about them is not a smart thing to do.
Create a relationship! Setting Up the Course Your free course should start with a welcome email followed by Lesson 1.
Every 2-3 days the subscriber should receive another lesson or nugget of information. We recommend at least 7 lessons in total. At the end of the 7th lesson, the subscriber should receive a promotional email offering them a reason to buy your product immediately.
Free Course With Certificate
Mindset: Get in touch with your grey matter. Program your mind with positive, committed thoughts. If you believe it, you can achieve it. It sounds a bit like a sales seminar, but the bottom line is, if you don’t believe you can make a living online, you won’t. You have to be committed. Commit to yourself that you will develop an income online – no matter what it takes. Think of your business as a bacon and eggs breakfast. The chicken was involved, the pig was committed!
Viewpoint: This is your business. Once you’ve accomplished your first hurdle and committed yourself to making this work, you have to look at your business from the proper viewpoint. No rose coloured glasses here. This is your business. You are the CEO of your own marketing company. You can choose to offer your services to one or several companies. Bottom line, you are responsible for every action in your company. Every decision you make affects your income.
Learning Curve: Expect it. Becoming an affiliate is like going to college or university. You start at the beginning, learn the basics and build on what you learn. Take it step-by-step and you’ll build a much stronger business. Think of it like becoming a doctor. One doesn’t decide to become a doctor with the expectation of opening a successful practice one week from now. It takes time to learn the products or services you’re marketing and it takes time to learn to run your business.
Budget: Time and money. Set a general budget for both. As a business owner, you’ll use plenty of time developing and promoting your affiliate business. Budget as much time as you can each day and make sure you use your time wisely.
Set up a budget for your monetary expenses too. You can run a business online with a shoestring budget; just don’t expect a mammoth income in the beginning. The more you can invest in your business, the better. This doesn’t mean that simply throwing money at your business will make it grow. Every dollar that goes out your door, needs to come back in and bring another dollar with it.
Goals: s/he shoots - s/he scores! Your goals will get you through the tough times. There’ll be lots of days when you feel like quitting. If you make your goals tangible, you’ll make it through the tough days. Money isn’t a motivator, but what money can buy, is. Set your goals for a family vacation, a new car, boat, or home. It’s much easier to get excited about a shiny red corvette in your driveway than $100,000 sitting in your bank account. Money is only numbers on a piece of paper or a computer screen, but it can bring you a luxurious lifestyle, and that’s where the fun is.
Nuts and Bolts: Once you’ve got your house in order, with the proper mindset, you’re looking at your business from a realistic viewpoint, you’ve got an open mind and you’re ready to learn, you’ve set aside some time and money and you’ve got pictures of your dream house, car and vacation plastered on your wall, you’re ready to go hunting. The next step is to find a business that interests you and offers an affiliate program with a reasonable commission. For information products, one of the most popular and profitable products online, you can and should expect a commission of 40 or more. Pick a product that interests you. Buy it and use it. Your business is based on your recommendations of a product or service. If you haven’t used it, how can you recommend it? Running around in circles after the newest, hottest selling product of the day, only leaves you dizzy and broke. If you like astronomy, becoming an affiliate of a star chart company may be a good fit. Selling women’s pantyhose may not.
Look before you leap: Finding a company to represent, as an affiliate is one thing, finding a company that respects its affiliates is another. Do a bit of research before you jump on the bandwagon. Send an email to the company as if you’re a potential customer. 24 – 48 hours is a good response time. This shows that someone is actually running the company. It also gives you an idea of their commitment. Generally, the faster the response, the more committed the company is to doing business. The quality of the response is also important. Did the response answer your question? Was it written in a friendly, professional manor? Did they answer your question directly or simply send you to a FAQ sheet?
Flip the switch: If everything checks out up to this point, then your next step is to take action. Fill out the affiliate application form and get your affiliate URL. Now the ball is in your court. It’s time to get down to brass tacks. If you freeze now, you make no money and flush your goals down the toilet. If you take action, you make it one step closer to your goals.
If you build it – they will come: OK not really, but you do have to build it. If you want to maximize your income and be taken seriously, you need to own a website. Just like a brick and mortar business, you need a professional location to offer your products. Yes, you get an affiliate URL when you sign up as an affiliate, but promoting an affiliate link looks amateur and will help you LOSE 98 of your prospects will sign up or buy what you’re offering, on their first visit. 98 of your sales.
Although this may seem like an overwhelming amount of work for the beginner, it’s all very simple. The whole process is run from an autoresponder, a simple piece of email software that automatically sends your prewritten email messages on a predetermined schedule.
Your success as an affiliate is determined by you. 95 of the people that read this guide will put all the pieces in place and start making a living as an affiliate. All you have to decide is which side of the coin you want to be on.
Both Bjorn Brands & Li Ming Wong are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Bjorn Brands has sinced written about articles on various topics from Computers and The Internet, Internet Marketing and Search Engine Marketing. Bjorn Brands is a successfull enterprenuer who transitioned from having his own building company to a great online business. Check out his site and see for yourself how he can help you do the same at. Bjorn Brands's top article generates over 49500 views. Bookmark Bjorn Brands to your Favourites.
Li Ming Wong has sinced written about articles on various topics from Search Engine Marketing, Abdominal and Blogging. Li Ming Wong is an internet marketing entrepreneur. She is an author of "Making Money Online For Newbies".. Li Ming Wong's top article generates over 74000 views. Bookmark Li Ming Wong to your Favourites.
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