What a freeture is not can be summed up in a few words. A freeture is not something that its recipient has to pay for! It is a very special addition to any product or service which is being offered for sale by online, or for that matter, offline sellers/promoters/providers of goods/products/services to the buying public; National or international.



Originally a freeture was defined as an added-value, enhancement or free feature item which, when added to product/service promotional packages increases the likelihood of a sale. That definition remains intact and has been more clearly defined through additional and updated information. This article is the most recent effort to establish the differences that may exist between freetures and some other popular designations.

Freebies

We all know what freebies are. Despite how you spell them, freebies or freebees, they seem to conjure up the image of things that are not going to cost us any money, labor or other expense although we will most likely spend some of our valuable time waiting on a line at the donor's place of business or residence if offline and maybe an embedded link to the donor's site if online, (strings attached comes to mind).

One question that is often associated with freebies though, concerns value. Is it worth anything? Why is it free? What's the catch? In many cases those are legitimate questions because experience has taught us that some freebies could be more of a loss to the recipient than if he/she had not accepted the item. Many of us have had our share of freebies that were worthless. It was the process by which recipients relieved the donors of some of their biggest problems, (shiny car with bad transmission comes to mind). Based on the mere definition of a freeture, it has to have value or it doesn't qualify as a freeture.

Enhancements

To explore this term a little closer, thereby crystallizing the truer nature of a freeture, Mr. Roget's volume of work was consulted and the results were compared to our freeture definition. So, since an enhancement is defined as the "act of improving" something, and the synonyms to it are "add-on", "extra", "option" and "value-added", the next word in that sequence could well be "freeture" because all those adjectives in addition to the actual description of an enhancement found in the thesaurus adequately describes what a freeture is.

The Objective

The question therefore is why do we need another descriptive word to add meaning to items already being described? The answer to that question would serve to fill a void when the subject is related to the "value" of the enhancement so capably defined. The thesaurus mentions nothing about the value of the item. Only that there is "value-added". A freeture's value is determined in accordance with a very simple equation created solely for that purpose, so that it can be recorded in number form thereby permitting sellers as well as purchasers to claim equity in the freetured package(s).

Benefit

We have all heard the question asked with some degree of consternation; "Would you buy a used car from that man?" The answer would depend on what value, if any, was derived from the person in question but more importantly, what harm was previously done by that man in the name of "add-value", "enhancements" "extra", "option(s)" and the "act of improving". You'll find that in many cases, notwithstanding the attempt at humor, there is reason for the skeptism which may be based in chicanery, dishonesty, fraud, crookedness, hanky-panky, subterfuge, trickery, double dealing and a host of other descriptions that I cannot use here, but you get the picture.

The point is this. If you are encouraged to make a purchase based upon something extra that is being offered, not only should you know the true value of the item being sold, but you should also have a clear "value-description" of the "extra". That's the function of a freeture. The benefit could be a very small, but when it really matters, freetures could go a long way in alleviating a lot of unwanted stress and loss in our lives.

Evaluation

It is my belief that when an item is manufactured for production and distribution, one of the first duties of the producer is to place a value on that item. The same is true for a service that is created in order to address many of the problems we face in today's world, especially in industrialized/technological societies.

The attorney sets a fee, the insurer sets a premium and the professor becomes tenured. All valuable and designed to address pressing needs in our society. All are subject to provide added-value/enhancements at one time or another. What is the number? The percentage? What is the FPVR (Freeture to Package Value Ratio). See the freetures official site for value/pricing procedures. Look for freeture in the promotional product and service packages you buy, whether it is offered or not.