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Full Speed 3.3 Unlock Key

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THE THIRD MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET



Traditional marketing mavens still think they are buying demographics. This is easy to understand. When someone makes a meaningful ad buy with a CBS or ABC affiliate or even on a national buy, they are targeting people who are most likely to buy their product, right? That should make sense to most anyone. Take for example a homebuilder. They are targeting a woman age 25 to 54 with their media dollars because their research shows that females dominate the decision matrix for a home purchase.

In the non traditional media world, the Internet world, your ad buy is based on words. All traffic moves on the Internet based on words. The same homebuilder buys advertising based on floor plans, not on a female demographic. If someone visits their site as a result of moving on the Internet based on the word set floor plans you have to see right away how that visit to their website is so much more valuable than a woman 25 to 54 who just saw their TV commercial or their print ad in the daily newspaper. In fact, look at it this way, with most companies, the goal of their advertising in traditional media is to get people to visit their website?

Smart Internet marketing is about knowing the words of your industry. It is really no more difficult than that. It is about knowing how to move traffic around the Internet based on the principles of connectivity and the principles of word ownership.

MISTAKE NUMBER 3 SUMMARY: It is not about the demographics.

THE FOURTH MISTAKE BUSINESSES ARE MAKING REGARDING THE INTERNET

The fourth mistake being made regarding the Internet is one of brand versus technology. There are only two parts to marketing: Brand and Technology. The problem is that traditional brand people too often do not integrate technology properly into their marketing approach; usually because they do not understand the Internet but they do understand newspapers, television and radio. On the other hand, the new media people believe it is all about the Internet and their technology so they forego the potential of branding because they think brandings role ends with all traditional media. Smart Internet Marketing combines both brand and technology. Brand is nothing more than perception and perception is measured in words; the words people use to describe your business and its product and service offerings.

MISTAKE NUMBER 4 SUMMARY: It is not about brand or technology. It is about both! And the new video explosion on the Internet is going to steal the remaining ad agency mystery away from the big agencies and give it back to the people. Branding is about word of mouth and where word of mouth is today is where sales will be tomorrow. That will never be truer than it will be in about 3 years when the video take over of the Internet is in full bloom. Will your marketing on the Internet be lean forward or lean backward? Will you wait to find out what that means? Will you do some research and find out why CBS and WPP, the largest ad agency holding company in the world, have just funded a project with others to the tune of 60 million dollars? Would it surprise you to find out that project is about producing and place video on both tv stations and the Internet? Would it further surprise you to find out that you will very shortly be able to produce your own TV commercial on the Internet for just 500 dollar flat fee? And then place that commercial with whatever budget on sites and TV stations either of your choosing or through a computed program that both maximizes the dollars you spend and gives you complete control over both the placement on the front end and the metrics on the back end? The times, they are a changing. Right Bob Zimmerman?!

CONCLUSION

So, smart Internet marketing in 2006 and 2007 is simple to understand if you understand the four mistakes being made regarding marketing in this fast changing world. Recognize that the Internet has a non linear side that is 3 times the side that is owned by the Search Engines.

Moving to mine and redirect traffic is not a technology; it is a process based on sound mathematical and branding principles.

MATHEMATICAL PRINCIPLE: The economies of scale for the group are always more powerful than those of the individual.

BRAND PRINCIPLE: The brand for your business is about owning words on the Internet and those words should form the basis of what people say about you and your business.
Full Speed 3.3 Unlock Key
Here are the final powerful secrets to infuse your brain with the write idea.

1. Making appointments with yourself in your personal planner or PDA will ensure you get some writing done. Often what gets written down gets done and your writing time is no exception.

2. Establish realistic time lines for long-range goals. View target dates with flexibility in mind. Be prepared to change direction temporarily if circumstances dictate it. Three thirty-minute writing sessions may be more realistic than one session of one and a half hours. Do not put undo pressure on yourself or you will act in a counter-productive manner and will find excuses not to write.

3. If you are watching television and the show is not really capturing your interest, take that time to write. If you have materials readily available and organized then shifting your attention to writing rather than watching won't be a problem. This applies equally well to other activities that aren't capturing your interest.

4. You write more effectively and efficiently by taking regular breaks during long writing sessions. Taking breaks is using your time wisely. The breaks allow the sub-conscious to take over and generate new ideas. Make sure you record these brilliant revelations!

5. Take one lunch hour per week. Eat a quickie lunch and use the time to write. Is there a library or quiet spot near your workplace where you can go? Is writing in your car out of the question? What about staying at your desk while others are away having lunch?

6. If you commute to work by train or bus or car pool, you can use that time to write. If you're usually the driver, perhaps you can be a carpool passenger once or twice a week so you can write during the trip. Make sure your car-pooling partners are aware of what you want to do during the commute. On vacation trips or other long drives, write while your spouse drives. Drivers are usually content to watch the road and concentrate on driving, so they will not miss your conversation.

7. Be ready to pounce. If a window of opportunity presents itself to get some extra writing time, pounce on it. These unscheduled spontaneous writing sessions are often most productive. Appreciate the fact that you must be ready to take advantage of these situations. These are golden opportunities to do something you love to do. Go for it!

8. View your practical every-day writing as an opportunity to hone your writing skills. It's attitude that's important here. Those thank-you notes, staff memos, friendly letters, emails, journal entries and special reports are all writing exercises that give you an opportunity to work on the skills of written communication. You can learn a great deal by writing in all situations. There is always a carry-over to other writing circumstances.

9. Keep writing tools (pen and paper) handy at all times in all places where you just might get the opportunity to write.

10 Writing breeds more writing. The more writing becomes a habit the more it happens. Research says it takes 21 repetitions to break an old habit and establish a new one. Writing for 5-15 minutes per day for 21 consecutive days should establish this writing as a regular habit. So give yourself a reasonable target of 21 repetitions to establish new writing behaviors.

11. Write quickly. Write legibly. Write legible scribbling if necessary. Use abbreviations like w for with and acronyms and the first parts of longer words only. If the only person who is going to read your notes is you, you can take whatever liberties you want to in order to get your ideas on paper and keep the flow going. Scribble now and translate later.

12. As you are writing, put new ideas in the margin of the paper as soon as they come to you. You won't interrupt the flow of your thoughts on the page because you already have some key words to help you and you have already been writing. Slow down to record your new ideas, but don't stop!

13. Use the Cloze method of reading for your writing. One technique for teaching students to read is to provide a paragraph with words missing. Students have to fill in the blanks with words suggested by the context of the paragraph. Use this same method to speed up your writing. Insert a straight line in your writing for words that you will know by context when it comes to transcribing your draft copy. Put a _______ in your writing as a placeholder.

14. Use acronyms in your draft copy. You can use the authentic conventional acronyms or you can invent some of your own. For example, ataw could mean Awaken The Author Within or b for book.

15. Learn to cover the page. Think in terms of starting every page as if you are going to cover it with writing as quickly as possible with quality ideas. Thinking this way will help you accomplish more writing.

Implementing these tips will get you off to the WRITE start.
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About Author
Both Tim Dillard & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tim Dillard has sinced written about articles on various topics from Adsense, Real Estate and Real Estate. Tim Dillard is CEO for DLB, an Internet Marketing & Branding company based in Houston. He founded North Pole Network, a TV network shown in malls in 36+ states. His company also owns Tops In America.com, and more than 5000 websites.. Tim Dillard's top article generates over 246000 views. Bookmark Tim Dillard to your Favourites.

has sinced written about articles on various topics from . . 's top article . Bookmark to your Favourites.
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