The traditional training style of classroom learning, seminars, books and CD's offered by the leadership of these companies provides good information, but does not equate to success for most people. The HOW is also very important, and interactivity in training helps you learn quicker and retain the information.



In this article we will focus on Customer Acquisition.

It is tough to make an article interactive, however we will do our best here.

Here are some interactive questions we have created for you.

If your prospect asks you "Why should I buy your products or services?" it is best to do which of the following?

A) start telling them all about the ingredients

B) tell them your personal testimony

C) find out what they are looking for or need

D) tell them you have the best product

Now... think of the answer, re-read the question if you need to, and answer the question mentally.

The answer to the question is: C) find out what they are looking for or need

The point is that you don't know what your prospect wants. Answer A can really confuse someone. They might not care what is in your product, or they may not have the time to hear about that. What is in it does not emotionally engage your prospect. Answer B telling them your personal testimony is great after you find out how to frame it so that it best applies to them; don't make the mistake in assuming this early on.

Telling them you have the best product will make you seem like a used car sales man in a derogatory sense, nothing against them, but in this context I am sure you can relate. Be interested versus interesting, find out what they are looking for and need, and listen listen listen!

Here is question number 2...

What is the worst thing that is likely to happen when you ask someone to try your product?

A) they disown you as a friend

B) they burn your house down

C) they say no

D) they try your product

Now... think of the answer, re-read the question if you need to, and answer the question mentally.

The answer to the question is: C) they say no

The point is that if you don't talk to someone they may never know about your product or opportunity. When you are in sales talking to people is your job. It is not up to you to determine for them if they are into it or not, if they will take it or reject it. Most people make up stories in their minds of what COULD happen when trying to sell their product or opportunity.

Answers A and B are obviously exaggerations, but they are there to prove the point that our mind create stories that control our actions sub-consciously. One of our minds main functions is to keep us safe and in our comfort zone. It will create these stories to try to convince you not to do what is best for you, it will convince you not to take risks.

Whenever you read a book, magazine, or article, get creative and create your own questions.

We encourage you to use question and game based learning for everything you do.

Question based learning will engage more senses, and increase your retention of the information.

For extra fun, you can give away prizes for correct answers when you send out e-mail blasts with your questions, and continue to learn together!

This is fun, and it will permanently transfer the information to your brain. This is also a fun way to engage your team.