But believe it or not, studies show that people do not think about anything when they look at an advertising material, or promotional campaign. Research has shown that your target audience actually makes his or her decision based more on the unconscious effort of their emotions rather than a conscious and rational process of determination.



Say what? Yes, you heard it right. We actually do not think when we see advertisements or color printing ads. We do not look at them on a rational level. Rather, we ordinarily decide to appreciate and purchase based on our emotions which are often part of our unconscious.

It seems that the unconscious gets to decide what to appreciate in terms of advertising, as well as what to purchase.

The research also shows that there is a distinct ¡personality and temperament factor that makes the decision on every thinking process and behavior of a person. The proponents of the study saw that the more extrovert the personality, the better it is to affect the disposition of ap person towards an advertisement or promotional campaign. Introverts are more prone to resist, hence, have a more negative view when it comes to the different presented to them.

It seems that introverts are this way because they are used to being alone that they are not overly affected by what other people might think about them. In contrast, extroverts have the tendency to be influenced and motivated by outside factors such as peer relationships, social values, status, and standing.

Introverts are also more leisurely when analyzing the information they receive. In fact, they tend to process everything based on what they have as facts, as well as their own beliefs and outlook in life. Extroverts however, are more impulsive. Hence, they base their reactions and decisions based on their emotions.

So what is the moral of the story?

This just proves that having a specific demographic profile of your target market should be your topmost priority when planning your color printing ad for your business. It is best to identify who among your target market are introverts and extroverts, and then create an ad that would target both the conscious and unconscious of your target audience. That is the smart plan if you want to achieve success in your marketing campaign.