For an entrepreneur a business is more than a piece of paper. It represents their image and years of effort, hard work and dreams. But for other people they are just another advertisement, another piece of clutter to file. To them, your business card may be nothing more important than any other business card that crosses their desk at any given time. So, as a business man how can you make your card attract attention, gets kept and actually used?
Often, it pays to think of the reason why people keep business cards in the first place. Understanding this concept can affect the design and effectiveness of your card. There are some reasons why people even keep business cards. For one, they use them as link to a supplier or resource. Let's say you are in the construction business and you meet someone who sells hard to find equipments. You will probably keep their business card to contact them whenever you need equipments. Second, you may keep them as a contact to a colleague. Perhaps from time to time you need to contact your business associates or work with other members of the industry. Having their business cards can facilitate contact much easier.
You may also keep business cards for non-business reasons such as when socializing and organizing parties. Likewise, you may retain business cards for the purpose of referring them to someone else. Like for instance, your neighbor needs someone who washes windows. You will probably pass on the card to him so he could contact them.
But often people see business cards simply as contact information for a customer or potential customer. With a little planning you can avoid that routine and make you cards unique and more useful to customers.
There are dozens of ways you can use to encourage customers to hold on to your business card. Most of these ideas center on providing information that the customer may find useful. By using a unique format such a tri-fold format or by adding relevant information on the flip side of the card, you can add value to your business card that makes them worth keeping. For instance, you can include at the back of the card a calendar that lists typical upcoming events. Let's say you own a coffee house. You can promote events such as live bands, karaoke nights or comedy nights at the back of the card.
Nevertheless, no matter how you design your card make sure that they still effectively provide the information that the customers need to know. Remember that your card may be passes on to someone else or the recipient may be trying to remember you later after a long day of meeting people at a convention. So, make those cards do the sale for you.
Getting Along With People
Remember to focus on catchy headlines but don't forget it is just as important to have solid conclusions. People forget to pay as much attention to the conclusion as the headline. If you want to invite comments and questions you have to wrap things up in a way that invites them. Before writing your conclusion think about what needs to be said so the reader feels like they need to respond. If you don't conclude your blog correctly the reader may find it enjoyable but will never respond with comments and questions.
One of the best ways to invite questions is by finishing your blog with open ended questions and loose ends. Wrapping things up and cutting them off to tightly has the ability to cut the reader off and make them feel like there is no room to make comments or ask questions.
You create the same outcome when you overload your blog. This happens when you write everything there is to be said on a particular topic. The reader feels like there is no need for their opinion because you have given every ones already. Closing with open ended questions and room for response allows the reader to be as much of an expert as you.
Respond to comments
One important thing to remember is if you don't respond to peoples comments and questions they probably won't keep posting them. When you interact and respond to comments in makes the person feel valued and important. When they feel this way they are much more likely to keep commenting. If they do something particularly good don't be afraid to draw attention to them. The more you interact with the comments the more likely you are to get future comments and even more readers.
Always be humble and never make someone feel like they posted a bad or dumb comment. When someone feels like they are being constantly watched and criticized they don't feel comfortable and won't comment. When you show grace and humility they are more willing to open up and more freely comment.
Controversy-
There is one thing that will always get readers interested and comments, controversy. People always want to put in their opinion when the topic is controversial. Controversy will more easily get readers involved in your blog. There is a catch; you have to be willing to carefully monitor any controversy because you don't want less vocal members to get scared away by the disagreement. When you add controversy to your blog you have to set boundaries. When boundaries are set it creates direction from comments and therefore enables more people to comment. Overall well managed comment sections with interaction and open topics are attractive to readers and will inevitably create more comments on your future blogs. In the end you have to cater to the needs of your readers, that is the best way to get comments.
Both Viojieley Gurrobat & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.