Every lender is trying his darnest best to capture a lions share of the market. In this quest, they are wiling to use every tick of the trade. Gone are the days when lenders only offered cheap interest rates to the customers. In an effort to increase their client base, modern lenders offer a veritable treat to their customers.



Nowadays, lenders unashamedly peddle their various loan plans, such as accelerated payments without penalty, repayment holidays and deferred payments. Lenders also offer special offers to their customers during the festive seasons.

Some popular gifts against personal loans include I pods and mobile sets. Other seasonal special offers include discounted rates whereby, the clients are given a special interest rates.

In recent times, financial providers have become more and more innovative as far as advertising gimmicks are concerned. Some enterprising lenders have gone to the extent of holding road shows for their consumers benefit. They generally get a well known financial expert to speak about personal loans. Not only is it educative, it also increases the brand quotient of the lender by association with a popular personality.

A recent road show had as its main attraction, a customised double-decker bus that allowed visitors quick access to instant online mortgage quotes. A refreshment bar filled with goodies certainly upped its glam quotient in the customer’s eyes. Other examples include home improvement road shows with prize money for participants.

Other ways by which financial providers try to popularise their personal loans and other products include seminars where loan officers or mortgage dealers give simple and straightforward information about discounts and value adds to the homes. Other areas of interest include common problems that customers face, as in what are the most important questions that can be asked to the lender before making the final decision?, and current market trends.