Gold Peak group has embraced the use of technology and e- commerce and that has enabled it to realize high turnover due to the fact that it has been able to reach a large number of customers globally and accrued the benefits of keeping in touch with their customers. The use of technology, it has made it easier for the industry to get in touch with the right people and in a convenient way. By considering GPE, a subsidiary of GP industries and scrutinizing on the use of technology and e-commerce, you will establish that it first adopted the use of technology in 1982 and it had its accounting systems running on an IBM minicomputer system. The adoption of the technology further expanded five years later when developed and implemented the manufacturing resource planning (MRP) system (Laudon & Traver, 2003, p.67).



In the endeavor to implement development in e-commerce, GPE has come up with a

B2B via www.gpe-hkg.com which s aimed at complementing its traditional business

undertakings and be able to provide 24 hour services to its customers from any part of the

globe. The B2B platform gives the customer the authority to access the manufacturing

systems of the GPE. The customers are also in a position to access other information such

as account summary, sales, production status and shipment and the company’s general

information such as the profile and or product catalogue. Through the use of the system,

the company is guaranteed maintaining maximum contact with its customers and other on

global dimension. This has been made easier by the fact that most of the people

nowadays do not face any difficulties in using the web and thus they can easily get access

to the information( Laudon & Traver, 2003, p.76)

The web based system also eases communication between the personnel of the company and the product quality management. Efficient communication systems that are devoid of any time lag delays in any organization play a significant role in easing the process of planning and implementation of different aspects of benefit to the smooth running of the organization. The value added information and the twenty four hour services to the clients enabled by the e-commerce is expected to recruit more and more customers hence result into the expansion of the market for the products of industry. With the adoption of e- commerce, all procedures undertaken in the business transaction take place via the system. This has got an advantage to the industry in that the producer is relieved the burden of issuing of purchasing documents and making follow up calls which sometimes is not an easy task to execute. Further developments in technology to facilitate the e-commerce are going on with GPE currently carrying out investigations on a system of computer to computer exchange of data that is based on electronic data interchange ( Laudon & Traver, 2003, p.87).

Although the use of technology and e- business has worked out for the industry in the expansion of the sales, the implementation has been confronted by many problems.

One of those problems is that of shortage of competent manpower. In order to ensure successful achievement of goals, Gold peak industries should recruit a programmer who is an IT literate and at the same time acquainted with enough knowledge regarding the industry. The challenge posed here is that it is sometimes hard to get a person with both qualities and that compromises the effectiveness of the system. On top of that, there is no proper infrastructure in Hong Kong for finance and technology. The banking sectors in Hong Kong are incomprehensive that diminishing the capability of the customers to conduct online business. For instance wired bank access and SWIFT transfer are not widely accessible in Hong Kong. The last problem that has faced the implementation of the system is that there is lack of maximum liabilities in Hong Kong for credit card transactions that are not authorized and that affect the capacity develop localB2C business. For those countries that have improvised the use of maximum liability such as the United States of America and the United Kingdom, the use of B2C has been effective(Zhou, 2003, p.34)