The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.



Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.

In addition, submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.?

As the search engines become more and more selective for the top rankings, some webmasters are more and more likely to resort to spamming. But does that benefit them in the long run? Because the search engines would eventually catch up and before that, the link well will go dry, as no body would like to get linked to such a site.

A few indicators of low quality search spam that all need to avoid. Here are some examples:

* URL name - does it have 12 dashes in it? Is it a subdomain off something totally unrelated?

* page titles, headers and content - are they so keyword rich that it is illegible?

* design - does it look like a 4 year old put it together? does the design not match the site? are the colors just ugly?

* outbound links - does it only link to crap off topic sites that link back? Is there a huge irrelevant link exchange area?