Your website is your chance to make a great first impression with potential customers. It is your business persona that Internet users have access to 24 hours a day, seven days a week. It's important that you do your web design right to encourage visitors to stay awhile. The longer they do, the more chance you have of gaining new customers.
Here are some basic principles to ensure you do web design right. Following them will give you a head start in building up your Internet business faster.
* Make your navigation system easy to understand. Make sure you have clearly defined navigation buttons that are easily viewable at the top or side of your web pages. Don't make visitors to your site hunt for your navigation bar.
* Place your navigation buttons in the same place on each page. Keep these buttons in the same order on each page, with the same graphics. This ensures a unified theme for your website and makes navigation a breeze.
* Make sure visitors know where they are on your site at all times. Have a breadcrumb trail along the top of each page that shows where they are and where they were previously. In this way, your visitors can trace back their steps to where they first landed on your site.
* Use shorter line lengths than you would for hard copy print publications. This makes it easier to read your web content on a monitor or laptop. Don't have long lines running from one side of the monitor to the next. Block your text into organized groupings with suitable margin space on either side.
* Be diligent in grouping similar content together. Don't have a hodgepodge of information not closely related to each other on a web page. Don't have "About Us" on the "Shop Here" page along with "FAQs." Have a logical flow of information from page to page. That means having one theme per page. Visitors to your site will get confused if you do not. They will be unsure as to whether they should shop, get instructions for product use or read about your company's history, if it's all on one page. Make the knowledge-gathering process a cumulative one from page to page. Lead them smoothly from page to page, gradually building trust in you and your product or service until making a buying decision.
* Don't just make sure visitors know where they are on your site; make sure they know they are still on your site. Never lead them to believe they've clicked away from your site to a different one. This can happen when there is not a common theme among your pages. You need common identifying elements that tell your visitors they are still on your site.
You can do this by repeating specific visual elements on every page of your website. This lets visitors know they are still in your store and inside that great cyber mall. They did not wander next door away from your site. These repeated visual elements give your website continuity and a unified theme.
Repeat color schemes on your various web pages to help present that common theme to visitors across all web pages. Use colors that are consistent with your business image. Repeat typefaces across your various web pages. This allows for smoother reading across web pages so readers do not have to adjust their eyes to different styles and sizes of text.
* Keep your graphics appropriate to your audience. Homer Simpson style cartoon graphics may not be appropriate if you are a business specializing in corporate tax law. Neither do you want to come across as too conservative if your business is selling flamboyant summer leisurewear. Let your graphics match your product or service personality.
Above all, know your website's users and what they are likely to look for when they happen upon your site. Make your landing page convey a clear message about your business. Web design is all about letting your potential customers know two things quickly: what you have to offer them and why it will benefit them. When you let them know these two things in a clear, concise way, you will capture their interest.
An attractive website encourages visitors to stay on your site. An easy-to-navigate website encourages those visitors to take their time and explore the site further. The lasting profits come when they explore to the point of proceeding to your e-commerce checkout.
Guide To Doing Me
First: Find a reputable dealer
Finding a dealer with a good reputation will save you frustration and probably money in the long run. A low price is good, but not if you have to sacrifice service and quality. While you'll be installing this yourself, you want to know you can trust the measurements, that the turf will be delivered when you need it, and that if there's a problem, the dealer will be on your side.
Second: Measure
Make sure you measure well and get the correct square footage of turf you'll need. You're always better having a little extra than being a little short, but ordering far too much turf is a waste. On the other hand, ordering way too little will have you pulling your hair out in frustration. Measure the perimeter of your yard, multiply the width by the length, then subtract footage covered by flower beds, sidewalks, the driveway or buildings. If you're uncomfortable with measuring, you can ask for help from the retailer supplying the sod. A reputable one will gladly provide all the help you need.
Third: Prepare the soil
As with any project, good preparation leads to a wonderful end-product. This step will take the most time. It also takes multiple stages to do it right. Consult a local landscape professional if you are concerned about what works best in your area, but as a general rule, this is how you prepare your soil:
" Soil testing. Have your soil professionally tested, which is usually inexpensive if done by your local Agricultural Extension office. The test will tell you what type of soil you have and what it is lacking in minerals and nutrients.
" Get rid of current vegetation. For a proper sod foundation, remove any grass or weeds. Use a weed and/or grass killer, and allow it time to do its work. Letting it sit for one to two weeks is necessary. This way, you're sure all vegetation is gone. You're also sure the weed/grass killer is gone.
" Fertilize. Add whatever your soil is going to need to support your sod well, according to the results of your soil test.
" Till. Dig in at least six inches, to bring rocks to the surface and create a loose, inviting environment for your new turf's roots. You may want to combine this step with fertilization.
" Rock removal. Though some stones are a good idea and can help with drainage, too many rocks (or those too big) will defeat the purpose. Go through your bare yard and get rid of them.
" Rake. This step and the previous one may be done together, or interchangeably. You want to get the ground worked up and get those stones out
" Roll. Rent a lawn roller and smooth the surface for the turf. If you're laying a small area, you may want to just walk/stomp over the ground, but be sure to do so evenly. You're better off renting the roller since you truly do not want to have lumps and other bumps when you lay your turf. The smoother the surface, the better your lawn will ultimately look. You may want to lightly rake again, just to score the surface after it has settled under the roller.
" Water. Give the ground a good soaking before you put the turf down. Do not make dirt wash away while wetting it, or make mud. You do want a nice wet surface and you do want it to dry a day or so before laying the turf.
Fourth: Lay the turf
You're ready to lay the turf, which has hopefully just been delivered and is ready to go. Remember, you do NOT want the sod to arrive before the preparation stage has been finished. There are several steps to follow to properly install your turf:
" Start with the longest straight line you have. For instance, start at your driveway, or the side of the house. This will help keep straight lines throughout laying the turf.
" When laying the turf, do so as if laying brick. You do NOT want all your seams in the same spot.
" When putting two pieces of turf together, wet the ends or the sides enough so that they "stick" to each other.
" Shape the turf by cutting to fit when you hit a flowerbed or similar obstacle. Continue until done!
At this point, some professionals recommend rolling the new lawn to ensure good contact between sod and soil, while others tell you to stay off it at all costs. This will probably be a personal decision based on the contour of your land and what seems to work in your local area. No matter where you are, you do want to water the lawn thoroughly, and make sure it stays moist. After all this work, you do not want to see the whole lawn shrivel up and die.
In about two weeks, you should mow your new lawn, making sure to set the blades fairly high for this first pass. Once you're sure the turf is established, meaning it's now your lawn and no longer turf, then mow as usual.
Following these steps, consulting with your turf retailer and using common sense will give you a beautiful lawn that you will be able to enjoy for years to come.
Both Chris Coleman & Morgan Slater are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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