When I was writing my first music handbook fifteen years ago, I contacted a Phoenix radio music director for one of my book's interviews and asked how important advance promotion was for new music releases.
She stated that advance and pre-promotion was responsible for as much as 80% of the success and longevity of both exposure and sales for music, regardless of genre or whether the product was a major label or independent release.
That makes a lot of sense, because as much "noise" and interest that you can generate and get going *before* the actual release date, the more interest and awareness you can sustain for it during its actual release phase.
This includes advance radio airplay, advance on-air interviews, advance press coverage, sampler giveaways, and anything else that you would do to promote and publicize your music...only doing it in a PRE-phase.
"Yeah, Kenny, that's cool, but what about artists who already have a release out and are way past the pre-promotion phase?"
I'm always glad when you ask me those types of questions, as they really keep me on my toes, figuratively and literally.
Well, if you are an artist who missed the proverbial pre- promotion boat, but haven't begun manufacturing your product, I would suggest your having as many people listen to your music on a CD-R, or even better and cheaper, emailing them MP3 versions of your music in order to get their responses (and, positive ones, hopefully).
Concentrate on getting as many local, regional or national radio music directors, program directors, television personnel, or print media editors or writers to give you a simple reaction to and endorsement for your music.
You are not requesting an interview, nor a music review, so this ought to go rather quickly, particularly, if you contact people online. If you focus on getting media people to give you responses, you do not need to worry with getting their permission to use their comments, as you would with private citizens. Media personnel also, generally, present an air of respect, authority and expertise regarding what they do.
What you want to do with any (positive) media responses is include them (in small but readable) type as a part of your credits file that you give to your manufacturer, placing them (preferably) on the bottom of your front cover, or the back cover of your CD case.
Allow enough space for 3-5 brief comments, preferably, in the form of one-liners, such as:
"Hot to Trot is a slamming single." - Joe Blow, New Times A-Comin'
"Hot to Trot burned my fingers!!" - Shelly Slacker, KTUF-FM
Also, be sure to cite the media source of each comment.
Of course, you say, these are normally included in the little booklet within the case, don't you?
Well, keep in mind that, while having comments on the little booklet inside is good, it doesn't serve our *current* purpose, which is to generate and maintain potential music buyers' interest after their having been caught off guard and attracted to that great CD cover concept that you took advantage of after reading my article on it.
Now, if you are too late for the manufacturing phase, although it may tend to look slightly "tacky," depending on how you format it, take your comments and copy them on labels with adhesive backs that you can cut out and glue somewhere on your CD case.
Even better, consider using one of those little round, brightly colored stickers so that it appears more "normal" and appears as something that much of the general public is accustomed to already.
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Many of us remember our childhood fondly. Those days where we had no worries and could just play and play to our hearts content. And we all want those same experiences for our own children, but it seems like sometimes the basics of play get left behind with new technology, and new, passive children's entertainment. There are an endless supply of toys out there, but it seems like some of the classics are being replaced with television and video games. These passive pursuits don't give our kids the same benefits as things like role playing and dress up.
With the influx of new toys with bigger and better technology, it's important that the basic elements of “play” don't get lost among them. Toys that call for active uses of the imagination are still very important. And though we may be trying to make our kids geniuses by teaching them a new language or sports, it's important to begin with the basics. After all, you can't learn to read before you learn the alphabet, and it's the same with play. Playing teaches are kids the basics, and helps them grow and learn to be better people.
Here's why:
1. We all know that playing a sport is healthy. Organized sports can teach children discipline, competitiveness, and give them an understanding of how team work can benefit everyone. But before they can run, they must learn to walk. They learn the basics of sports through play. This includes such things as running outside, playing hide and seek, or even hopscotch. As a young child I learned to interact with the neighborhood kids with the game of “Ghost,” where we chased each other around someone's house as soon as it got dark out. These types of activities are the building blocks for understanding even more about team work and team spirit through organized sports.
2. Play also helps develop a child's creativity and imagination as they create their own universe. This can have many benefits, including allowing them to explore their own interests (and potential career paths). For example, they could play “school” and be the teacher, or they could use their stuffed lions and tigers to help them pretend to be a researching studying the jungle. Or they could even pretend to be Snow White talking to all the enchanted forest animals. Creating these scenarios allows them to tell their own stories and develop their brains, certainly a much more active pursuit then merely having stories told to them through television or video games. And of course, these made up games also tend to be much less violent then what's on the television.
3. Play is also educational, and as has been previously touched on a little, can also build social skills. For example, it's educational because a child playing with a stuffed tiger is learning about the real animal's habitat, diet, and characteristics. And social skills can be developed when children play these imaginative games together. They have to learn how to agree on what they are playing, teaching them the art of compromise, and how to create an imaginative world that they can all share. They learn that it's important to depend on others. For example, when it comes to jumping rope, two kids have to hold the rope before another can jump.
We cannot underestimate the importance of play to our children's development. Play is healthy, and contains the building blocks of socialization they will need to function in the real world. Remember, it's never “just” play. As they play the children are developing their creativity and sociability. We should certainly encourage are children to engage in more active play. One way to do this is join in on the play, you could pretend to be the student in their classroom, or be the mighty king in the emerald castle. Be a part of their development, and help them create wonderful memories. After all, the fun of play is what makes us all look back on our childhood with fondness.
Both Kenny Love & Iveta Volegna are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kenny Love has sinced written about articles on various topics from Business Promotion, Music and Keyboard Synthesizer. Kenny Love is president of MuBiz.com, a promotion and media publicity firm for musicians. Get complete details at MySpace.com and at. Kenny Love's top article generates over 4400 views. Bookmark Kenny Love to your Favourites.
Iveta Volegna has sinced written about articles on various topics from Family Concerns, Christmas Gifts and Baby Shower. So give children a real childhood. For a great selection of mighty plush stuffed lions, stuffed tigers, beautiful forest animals and other amazing. Iveta Volegna's top article generates over 5400 views. Bookmark Iveta Volegna to your Favourites.
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