Marketing, on general terms can be defined as the list of activities aimed to create awareness among people & attract more customers to buy our products. The mediums of marketing where limited to print marketing & newspaper ads until the introduction of Internet Marketing, also known as Search Engine Marketing or Digital Marketing.



With Internet Marketing, there came several questions on how does this operates. Is this to do with spending more money & getting ranked better or does this mean something else?

As we all know, Search Engines plays a vital role for a successful Internet Marketing to run with success. The better the search engine, the stringent the parameters of qualifying the site & ranking it better. So, before we move further, let's understand the basics of how Internet Marketing works?

What you want to market? Why do you want to market? & How you want to market?, these are the list of questions which come tour mind before we decide upon the medium of marketing & defining the objectives.

Once done with defining objectives, we need to have a clear understanding of our website i.e, how strong is it to retain customers? Do we have all the information required present on the website? & how is it in comparison to the competitors? We need to ensure proper & detailed website analysis to create proper ground.

Once, the website is up & running with everything required, we need to prepare the list of activities required to achieve the desired results & objectives.

On page optimization plays an integral role in promoting the website. Hence, we need to ensure that all the on page activities like Content, Text Applications, Keywords & Meta Tags have been optimized.

Moving ahead, we need to make sure that the navigation of the website should be user friendly & site should create some usability. Once done with this, thematic linking should be looked at. We need to focus on getting & creating one way links with relevant theme websites. On page factors will play major role in relating the themes.

To make sure that all the major search engines recognize you as the new website, one should submit the website URL in various search engines.

Once done with the basics & traffic starts coming in, we should constantly keep a watch on Analytics reports & visitors details. As based on the reports, we should make changes in the on page factors to get more visitors & generate ROI. If still things don't work, we need to re work on the SEO strategies created before.