You can do it for free but you will have fewer headaches if you spend a little on getting a decent hosting package (see later).
So this is my recipe for 1 simple basic business website.
All you need is
1 tech person
1 internet connection
I would recommend you should choose a website designer to be that tech person (preferably me!) but whatever you decide here's what needs to be done.
1. Decide what the website is for.
You need a clear idea of what the website is for. "I just want a website" isn't good enough. "I just want a website that lets people find out how to contact us and see what products we sell and find out a bit about the history of the company" is a good start.
2. Decide who your audience are and why they will come to your website.
Don't make the mistake of creating a website for yourself. It's not for you its for your customers. You need to think like them. What do they want and how will they want it presented.
3. Learn some basic Search Engine Optimisation (SEO) and Accessibility facts.
The biggest problem businesses have is that after they put a lot of effort into creating their website, they type "home made cakes" into Google and where do they appear in the list of results? Nowhere! This is a huge subject and I can't tell you what to do in a paragraph.
Accessibility. It is now the law in many countries that you must make your website accessible to all. Like SEO this is also a big subject that can't be explained in a paragraph.
4. Choose a website design template.
Search for an Open Source Web Design site and you will find thousands of free website designs.
Choose an XHTML 1.0 Strict design that uses CSS and download it.
Check the license file or read the text on the webpage. The designer will probably say that you must keep his or her copyright statement intact.
5. Change it to match what is right for your company.
To edit a website you can use the simplest of editors e.g notepad on windows but it is best to use a dedicated website editor.
6. Fill in the content i.e. your words and images.
Type in all your textual content and insert any images
7. Choose a web address.
You are going to need a website address. Think up a good one and check if it is available. Wait until you get your website hosting sorted out as companies often give a free domain name with the hosting.
8. Choose some web hosting.
Choose some web hosting. i.e. somewhere to put your website. You can find free hosting but I wouldn't recommend it. Paid for hosting costs little and is easily worth it.
* Sign up and wait for them to email you the technical details of how you get your site onto their computers. As part of the sign up you can also usually register a domain name. i.e. the web address for your site. Make sure you put the correct name and address details here as it can be tricky to change later. The person you specify will be the legal owner of the domain.
9. Upload your website.
To upload your website you need an FTP program or if you are using a dedicated website editing application the function is likely to be built in and named "Publish" or something similar.
Good Luck.
How To A Website For Free
One obvious way to increase traffic is to improve your search engine rankings, which can be accomplished through a variety of methods. SEO/SEM firms specialize in doing this, and so if you are unfamiliar with how to do it on your own, consider hiring one of these firms to help you.
Social Media. Familiarize yourself with sites like Digg, Twitter, Mixx, DropJack, Plurk, Yahoo Buzz and other social media sites. Create profiles, and socially bookmark interesting articles, content, and pages on your site on a regular basis. Social media sites are powerful website promotion tools if utilized correctly.
Email Newsletters. Creating a newsletter is a great way to encourage repeat and new visitors to your site. Not every email needs to a sales pitch, necessarily. Industry and company news are always good things to include, and you can also use this opportunity to find other websites that are similar to yours and link to them, both in your newsletter and on your site. Keep your newsletter short and to the point, and consider including fun facts and interesting trivia as well.
Leverage existing network. Reach out to partners and ask to join / share in the mailing lists. You'd be surprised the amount of traffic and visibility it can yield. Make sure that it's related to your business, and submit only quality information. A small promotional blurb on somebody else's mailing list that carries distribution and authority, will not only help increase traffic to your site / page, but increase conversion to signups, downloads and sales.
One of the most popular ways to generate website traffic is through social media marketing campaigns. These can be in the form of coupons, contests, games, videos, and other media. Companies like DelMonte and Wal-Mart have used these types of campaigns to increase sales, build awareness of products and brands, and of course, generate traffic to their respective websites. The good news is that the methods for website traffic generation are virtually limitless, so if the first method that you try does not work, keep trying until you find the one that does.
Both Mike Kay & Jon Rognerud are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mike Kay has sinced written about articles on various topics from Pets, Finances and Stress Management. Mike Kay BEng Cert Web Apps (Open) MBCS is a website designer located in Liverpool, UK. Find out more about free business websites at. Mike Kay's top article generates over 60500 views. Bookmark Mike Kay to your Favourites.
Jon Rognerud has sinced written about articles on various topics from Email Advertising, Web Development and SEO Search Engine Optimization. Make sure to visit the authors Internet Marketing Company Chaosmap.com. If you need more information, pick up a copy of his seo book, "The Ultimate Guide to Search Engine Op. Jon Rognerud's top article generates over 60500 views. Bookmark Jon Rognerud to your Favourites.
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