World of Warcraft economy doesn't work like that of the real world. Though it's very common to assume that it does, because of the similarities of buying low and selling high. It's actually a bit more convenient for merchants.

With this common mistake comes the most common Auction House blunder: Selling your items for a lower price, and selling them all at once.

This happens because most people assume that if their prices are lower, it means that their item will automatically get more bids or sell faster. It doesn't work that way! There are only a couple of important factors in making a good Auction House killing instead of "Killing" the Auction house:

* The item you are selling

* Is it morning or afternoon? Is the server crowded at this time or not?

* The server you are on

Pricing your item comes last in priority, it's not a question of how low you go but how balanced your price is. They key to selling your item is knowing how to balance so that you make a good profit, and still actually sell your item.

Nothing is more disgruntling to an Auction House person such as myself than to see certain items selling for 5 times lower than the amount it would normally and reasonably sell for. There have been many situations where I have wanted to sell my item in the Auction House, only to find out that first, someone beat me to it, and second, they're totally ripping themselves off because of their incredibly low prices!

When faced by this abominable prices, my first instinct would be to sell for a bit lower than my usual price, but I have quickly come to realize that I'm also helping these people who have no clue, to kill the market! So what I do now is buy all their stuff, and sell them at my usual prices. They DO sell, and I still get my profit!

The price doesn't change anything, as long as it's the acceptable market price I can guarantee you that it will sell. Lowering your prices only lowers the market value of the item, and the demand for it. You end up doing more harm to the market and to yourself.

Save yourself the trouble and don't sell your items low. "Go for the gold" and earn maximum profits from your items!