One would be hard pressed to find a website or blog owner who didn't want to make a little money for their efforts. On-site advertising, affiliate programs and product sales can be the answer. Unfortunately, all of these money-making prospects require visitors to physically do something for the site owner to realize a return.



If affiliate programs in particular are to produce a return, a website or blog visitor has to click on a link, visit and new site and then they might even have to buy something or sign up for something. Increasing the odds for success often involves the original site's ability to draw attention to the ads or program links.

Although direct affiliate links can be great revenue generators in some cases, they don't always pay off. The fact is these links send people away from the referring site, often leaving the closing up to the program site itself. If the site happens to be poor in design or if its landing page leaves a lot to be desired, all interest might be lost.

There are some very easy methods website and blog owners can employ to inspire readers to act while increasing their odds to make money. One of the best things a referring site owner can do is create their own dedicated presell pages. All a presell page needs to do to be effective is provide basic information about the affiliate program's product or service. These pages are hosted on the referring site and are meant to inspire action on the part of readers. This method involves avoiding placing affiliate links in blog articles, content, chat forums and even ads. Instead, they are woven into copy on the presell page itself.

The benefits of having dedicated presell pages are many. Depending on how these pages are used to their creator's advantage, they can produce indirect revenue on their own, as well. One of the biggest potential money making benefits of presell pages involves their ability to draw search engine traffic. These pages tend to be keyword heavy, so they appear on searches. If the words are properly optimized, this kind of page can actually draw a lot of traffic. This, of course, produces the offshoot benefit of more visitors, which can lead to bigger and better ad revenues and affiliate buys.

Jolting traffic numbers is just the start of the perks presell pages can deliver. These pages can create a sense of trust with new readers and can even be the lynchpin in inspiring the trust existing readers have in a site to get them to click on and follow through with links. If presell pages are handled correctly and information presented is honest, they can increase a site's credibility. These pages are also wonderful for helping with offsite promotions. Instead of a site owner placing affiliate program links in their posts on other sites, in chat forums and other similar locations, the presell links are better choices. They are not viewed in the same negative light on other sites as direct affiliate links are. In addition, these pages provide perfect reference links for future content creation.

Creating pages that presell products or services on a site or blog isn't very difficult. All that's necessary is creating a separate page, or even blog article, that includes the pitch. If using a new page, consider making its link very visible on the site. A banner ad for recommendations or another similar tool can help greatly.

When creating these pages, there are a few basic rules to follow. They include avoiding hard selling. Be honest about the product and try to present both the good and the bad if they exist. Also, make sure to include the actual affiliate link a few times, but avoid the use of other links. Consider cloaking the links and do make sure the copy is relevant, fairly short, easy to read and does offer solid information. This means bullet points, subheads, keyword phrases and so on. The biggest thing when writing these pages is to remember to make sure they tell why a reader should be interested. They need to know what's in it for them.

Presell pages for affiliate programs aren't always necessary, but they can go a long way toward helping increase revenue. Those who take the time to understand the programs they're recommending can gain a higher conversion rate than others when presell pages are brought into play.