If you just decided to build a home based business then you must get a website. Good, so that seems obvious... but some things are not so obvious. Or at least not at first. If you are planning to get in direct sales or network marketing, you may have a company provided website, meaning that your website is just like everyone else's and this is not good! If you ask yourself how came then keep reading this. There are several reasons why you need to get a website of your own.
Get a website today so that you can get visitors tomorrow
When you get a website of your own, you can optimize it for search engines and get totally free traffic. Having a “Company customized website” (the one provided by the company you just decided to work with), you typically cannot change their website, and if you can, the changes you can make are extremely limited. If you are very serious about taking your home business online, this is a bad thing, because you will need to be able to make changes to your site in order to optimize it for search engines. Have you ever thought of what good is having a website if no one can find you?
Get a website and be sure that the world is your market!
Don't limit yourself to just one geographical area when you can get a website and market to the world? If you have young children, you can do more business from home instead of spending so much time doing the "grip and grin" around town. Of course, there is no replacement for the old fashioned, high touch feel of home parties and the like, but more and more people are searching online for the products and services they need. Why not market to those people too?
Get a website so that you can earn money while you sleep
That may sound farfetched, but your website can "sell" for you, educate your customers and train your distributors, while you play with the kids, nap or clean the house. Isn't that what we're rying to accomplish with our home based business? More life and less work!
Get a website so that you can be unique
Honestly, no matter how impressive the company website is, most people's eyes just glaze over when they get there. There is usually too much information, the product and opportunities are all running together, and it's difficult to contact anyone real if you have questions. It's intimidating. If you are sending traffic to a company replicated website with classified ads and business cards, you are losing money.
You want your customers going to your site so that they can get a feel for who you are, and why they should be doing business with you. You can let your personality shine through! If you get a website of your own, you can have a newsletter to keep in touch with your website visitors, run specials of your own, have contests, etc. You can get creative with your marketing.
Get a website and get publicity for your home business
When you have a website you can create a powerful free publicity campaign with press releases. You will have a place to publish your press releases, wow your site visitors with your media attention, and also give the media a place to easily get information about your business.
Get a website so that you can be unique
Honestly, no matter how impressive the company website is, most people's eyes just glaze over when they get there. There is usually too much information, the product and opportunities are all running together, and it's difficult to contact anyone real if you have questions. It's intimidating. If you are sending traffic to a company replicated website with classified ads and business cards, you are losing money.
You want your customers going to your site so that they can get a feel for who you are, and why they should be doing business with you. You can let your personality shine through! If you get a website of your own, you can have a newsletter to keep in touch with your website visitors, run specials of your own, have contests, etc. You can get creative with your marketing.
Get a website and maximize your income
When you have a website of your own you can promote affiliate products that are related to your main product and increase your income without any extra work.
Get a website, a real one! One mistake: a lot of work at home entrepreneurs make is that of using the free web space that they can get from their Internet Service Provider. Big mistake! Why? …because if a entrepreneur in business is unwilling to spend a few dollars a month on paid hosting, it screams "not a real business" to the customer. You want the world to take you and your business seriously, so act like a business person and shell out for decent web hosting. Free hosting usually puts ads on your website that you cannot control, or annoying pop ups. At the very least, they limit what you're able to accomplish by offering cheap looking templates and cheesy stock photos.
So, what are you waiting for? Get a website today!
How To Get A Website
So you need a Website for your business or organization? Not sure how to go about it? Want to ensure your money is well spent? Struggling with technology phobia? Here are some tips on what to think about before approaching a Web design company, to ensure you end up with a Website that serves your needs effectively. Armed with answers to a few questions, you'll have the foundations ready for an effective Website to be built on...
What is your business or organization really about?
Briefly summarize your organization's profile:
?Mission, values, etc
?Products and/ or services
?Main target markets
- age, sub-culture, ethnicity, social profile, etc
?Related organizations
- competitors, partners, and their website addresses
What are the main purposes for your Website?
Identify the required functions your Website needs to be designed for, and prioritize these, e.g.
?Inform
- provide useful articles, blogs, media releases, reports, newsletters, etc
?Sell products or services
- provide product catalogs, facility for online purchase, etc
?Facilitate community interaction
- staff intranet, forums, etc
?Facilitate events or activities
- field enquiries, process applications or bookings, etc
Measures of success...
What results will mean success for your Website? e.g.
?Product or service sales
?Customer enquiries
?Email subscriptions
?Bookings or reservations
?Incoming traffic (hits)
?Search engine ranking
How to convince customers to buy?
How are you going to persuade people to buy your products or use the facilities on your Website? Consider the following:
?What are the key benefits that your products or services bring to your customers?
?What are your unique selling propositions?
- i.e. what key customer benefits can you offer that other companies can't?
?How will you establish trust and credibility with customers?
- e.g. photos, customer testimonials, guarantees, qualifications...etc.
?What fears or objections might potential customers have buying your products online...and how will you answer these?
What design style?
?Do you have any thoughts on a suitable Website design style that will appeal to your customers?...think beyond your own personal preferences...
?Do you want to use the design of your existing branding,
- e.g. business card, letterhead, or brochures? Or do you want a partial or totally new look?
?What colors do you want, for foreground, background, text?
?What other Website designs do you like and what features do you like in them?
- e.g. simple, centre-aligned, strong colors, dark background, subtle design features like color gradients, certain shaped buttons... there are so many variables you can choose.
Information architecture
How would you like your Website information to be structured...what menu sections might you need, e.g. Home page, About Us, Contact Us, Products, Policies, etc?
How to get people to your Website?
How do you intend to raise the profile of your Website to attract people...
?Include your Website address on business cards and brochures?
?Links from online directories such as Yellow Pages?
?Links from affiliated business Websites?
?Links from your own or others' email newsletters or articles?
?Optimization of your Website text for search engines, such as Google, or paid listings or adverts?
All ready to go...
Once you have answers to these questions, you'll have the foundations ready for an effective Website to be built on...designed to truly serve your organization's purposes!
Both Matt Bacak & David Frank are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
David Frank has sinced written about articles on various topics from Computers and The Internet, Site Promotion. David Frank's company, Spectra-Media, focuses on "organizing and presenting information...effective communication" in writing and editing, Web design, and technical writing. See. David Frank's top article generates over 14800 views. Bookmark David Frank to your Favourites.
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