Popular Science magazine is set on giving out awards and recognition to those products in the market that has certainly been of great help and has been really outstanding in their own categories or segments. In fact, it also has given out awards to cars and vehicles that has surpassed their criteria.



However, Popular Science magazine is not giving out such awards and recognition to vehicles and cars. This magazine is also set out on sharing the joy and happiness to other products in the auto world. Too bad, it were not my favorite Land Rover mechanical parts which got the award. But to give you a clue, a brand of tires were recognized by the magazine.

Anyhow, as part of the magazine's ?100 Most Innovative Products of the Year? for 2006, one very innovative tire from the Goodyear brand made it to the list. This type of tire has got real good tire elements like DuPont Kevlar and carbon fiber. It is the Goodyear Eagle featuring ResponsEdge Technology and this one is the top of the magazine's list for ?Best of What's New? for the automotive technology category. If you are interested in knowing more about this product, you can go to the magazine's web site or you can wait for the December issue (which would be on sale this November) to get a closer look at the mentioned product.

Larry Mason is Goodyear's president for North America's consumer tires department. With this award, he says, ?We are pleased to be honored by the editors of Popular Science for the innovation represented in the Eagle ResponsEdge tire. Our product development process follows a market back path ? learning what consumers want and then designing tires that deliver the benefits.? He even does add, ?Goodyear scientists and engineers work with out marketing team to make sure the technology is relevant to the consumer's needs. Honors such as this, and the complementing strong consumer demand for our tires, confirm that direction.?

?Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products,? says Popular Science's editor, Mark Jannot.