The most important part of making these "repeat sales" is building a base of interested customers. This process starts with selling on ebay, but most people who sell on ebay don't know how to do it.



Once you complete a sale on ebay, you should always contact your customer to thank her for purchasing from you and to give her any follow up details she will need to complete the transaction. In addition to this, you should also ask your customer whether or not she is interested in receiving emails from you when your business is offering special deals, item lotteries, or product coupons.

This is where "building a base of interested customers" comes in. If you effectively pitch your email list idea to a customer (who has already purchased from you and therefore has a high probability of being interested), you have a decent chance of getting a positive response. If your customer says yes, add her to a database on excel, along with her name, email address, and what she purchased from you.

You will also want to save the email as a record of her response. As unsolicited bulk email is against the law, it is always crucial that you have evidence to prove that everyone you are mailing with offers has specifically asked to be added to your list.

You should continue to do this--make sales and record names and information.

Periodically, you should make special offers on your ebay store inventory. For instance, you could offer 20% off on certain items for one week. Or you could offer 25% off on all lightbulb sales in the future, provided they purchase a lamp within the next two weeks. Or perhaps you could excite your list by raffling of an expensive item from your ebay business, like a plasma TV.

Whatever offer you use to lure them in, just keep your goal in mind--and that is to drive repeat sales by directing them to your ebay inventory on a regular basis.

As I mentioned previously, unsolicited bulk email is against the law. So, along with each notification you send them, you should include a written explanation of how they can "opt out" of your mailing list.

One trick you can use to make this method particularly effective is selling low and then reselling high. This simply means that you sell inventory on ebay for low prices, so customers have a low resistance to purchasing it. If they see something interesting for a dollar, they might just grab it because it is inexpensive. You complete that dollar sale--and then use it to get an interested buyer who could potentially purchase something far more substantial in the future.

In addition to using different tricks to maximize your profits with this technique, there are also more effective methods you can use to collect large amounts of personal information and to conduct email correspondence campaigns. Autoresponders, websites, and name capture pages are a few of these tools. Once you become proficient in the simple tactics I explained above, you should spend some time researching the tools I just mentioned.