One facet of a well invented website is its colour scheme. Colour selection is vital in creating the look that the site's owner wants to portray. If the look of the site does not meet the users expectations, then they will leave and possibly never go back to the site. This is time and again the reason why a web-site is not doing as well as it should be.Knowing about colour impression can make life a whole lot easier when deciding on a colour scheme for a site. Knowing which colours can irritate and which may calm is important in giving the user the right impression and experience of the site. Why would you want to anger a user when you want them to buy from your web-site?Colour contrast and symmetry is another technique to be aware of. It can be used to point users attention to desired pages of sectors within the site.Below is a list of the better preferred colours and their emotional connotations.



Blue could suggest depth, professionalism, trust and honour. Dark blue is used by legions corporate companies but this colour can also be construed as cold.The colour black is about power, style, evil and mourning. Rock bands time after time use black backgrounds because of its association with the dark side and anger.The colour yellow can symbolise wealth, joy optimism and vehemence. Using yellow in website design is a distinguished custom to make components stand out from the rest of the site.

The colour blue is about confidence, loyalty and coolness. It is the most well known colour in the world and it is used by legions businesses to create a feeling of strength and confidence.Black is associated with senses of mystery and sophistication. A very well-liked colour in design and photography web sites, it can be used effectively to contrast and liven up other colours.Green is associated with organic, the environment and relaxation. The lighter end of the green spectrum could be used to give a relaxed feel to a web site.

Orange is a colour that is synonymous with vibrancy, heat, fire and virility. A healing colour, it could be used in website design to signify openness.Purple is not a very common colour in website design, as it is seen as quite feminine and may give the impression of arrogance, wealth, luxury and indulgence.

The darker side of purple could be very deep and luscious. It can be associated with royalty, spirituality, arrogance and luxury. The lighter end may stand for romance and delicacy. It is a colour that is not actually used much on web-sites.Plethoric of fire, vibrancy and stimulation, orange is a fabulous colour to use in website design. It may be used to bring a understanding of youthfulness to a design.

The psychology of colour may play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user could be a powerful sales tool. Choosing colours without thought can inadvertently put users off the site. Creating colour combinations that guide users to an end goal may generate more sales and make the whole user experience stress free.