Atenga is a major consulting and market research company which employs a professional and experienced staff using leading performance strategies to assist companies improve and maximize profits by benefitting from Atenga??s market segmentation policy. Atenga gathers genuine and essential market research data utilizing telephone surveys, in-depth interviews and web surveys.



This traditional targeted market research is used by Atenga to precisely evaluate a brand, company, product and/or service and at the same time will chart the requirements and expectations of customers. The applied expert consideration given to this information will reveal the state of the competition in the market place. Recommendations to clients are based on this weight of information to assist in evolving market segmentation strategies.

Atenga has discovered that many management teams have little concept of what their customers? are thinking and feeling about what is on offer. Perception rather than fact is what compels customers to spend money in specific places for specific goods and/or services. Knowledgeable companies do not make critical business decisions regarding market segmentation strategies until they have engaged Atenga to supply targeted research and reliable analytical services. Companies then avail themselves of accurate and precise information regarding their customers? beliefs and expectations. Armed with this essential knowledge clients can segment their selling campaigns into divisions of price creation, packages, which products and practises that will generate the maximum profits for their businesses.

As part of a policy of ?six steps to higher profits? Atenga offers a complete price consulting project which provides the vital conclusions to be derived from a solid collection of information. Together with a specific method to evaluate and improve the company's price setting and ensuant expectations Atenga will demonstrate how the understanding of market segmentation will assist in the market place positioning of the company to the added benefit of customers as well as the increase of profits.

The strategy of ?opportunity review? is a further step that requires Atenga to work closely with management teams to view present resources tactics and processes. It will define the company's capability focus, assess the marketing processes and evaluate growth impediments.The opportunity review will reveal whether price optimization will improve the company's business performance, which areas require more attention and the prospective outcomes. Optimum price levels may differ for different customer segments and this decision will be founded upon each market segmentation and its perception and assessment of the company's product, brand or service.

Atenga has a ?value optimized price? strategy which reveals how a company and its products/services are viewed in the market place and how the company's own perceived advantage could be utilized to optimize prices for improved profits. The step entitled ?perception audit? will enable Atenga to rate whether the company's marketing processes and messages are being well-received by the market segmentation of customers. It will also inform how certain segments of customers rate a company when compared with the competition in that particular market place. If a client requests it Atenga will develop and deliver an individualy devised training module for its sales team that will ensure it fully comprehends the perceptions of various segments of customers and that an understanding of market segmentation of customers is a vital element of conducting a successful company.