Here are some of the most common slip-ups found in many print posters. You might want to look at them so you won't repeat the same mistakes in your own poster printing.
Never use a blah headline-
Blah headlines include your company's name. Your print posters are made for one thing- to sell your product. Although they would need to know your company's name to buy from you, it doesn't mean that they'll be interested to read it in your headline.
There's only one action that you should encourage your target clients with; that is to buy your product. So make sure that you give them what they want. A headline that focuses on their needs. Discover what's important to your clients then create a headline that immediately answers those issues.
Never forget to respond to a particular problem-
What's in it for me? This is what your target audience would be asking you upon laying their eyes on your poster printing message. What problem can you solve? Even if you include all the key features of your products and services, they won't amount to anything if they don't solve or even prevent a problem from happening.
So think about all the problems your potential clients have. You can do this by talking to them. Listen to what they have to say. Put yourself in their shoes. Then determine how your product or service can solve these problems. That way, you can highlight the benefits of your product that can set you apart from rest of the competition.
Never make yourself out as the enemy-
Just think about it. Would you rather buy from someone you don't like, or give your money to someone you can trust; a friend perhaps.
This is so true: you buy from people you like. You buy from those you consider to be a friend. And friends make target clients feel good about their business. If you can make your target clients comfortable, as well as make yourself trustworthy, you won't even need flashy and unique designs for your print posters. Your message would always ring true for your target audience.
Never do a one-shot deal with your poster printing-
If you don't repeat your marketing campaign, you seldom get positive results. A rule of thumb in advertising includes having a strategy repeated at least eight times so your ads can get noticed. Nevertheless, to avoid looking repetitive, you can always convey your message in different ways. Changing the color of your paper or even your headline can revive your marketing campaign.
Avoid making the same mistakes and you'll have a better and effective marketing campaign in your hands.
How To Print Posters
Common print posters nowadays are taking advantage of the digital image phenomena. With digital images easily manipulated, a poster print can sport a variety of special effects that make them eye-catching, provocative and well ?cool?. If you are still unaware of these special effects strategies in poster print or you're a professional just trying to scope out the trends then you are in the right place. Listed below are a few of the popular ?special effects? people use in their poster printing designs. Who knows you might get some inspiration in making them.
Vectors and ?Posterize?
?Vectored? posters or the ones using the ?posterize? feature in image editing applications are one such popular special effect. This involves filtering a photographic image and turning it into straight block colors with hard lines. The effect of course is that the digital photograph becomes a drawing in some sense, but it maintains the reality of it shapes and lines. So basically it seems like an artistic and realistic drawing, but a drawing nonetheless and not a photograph. Most post-modern poster artists use this technique to provide the feeling of a chaotic or an alternative view of the photograph.
Blur Effects
Blur effects are a subtle but effective special effect for color posters. This is popular because it provides softness to posters. For example, if your subject is a baby, or a puppy, or clouds, adding a subtle blur lends an effect of softness that compliments the features of your subject. Also, blur effects are used to represent a memory or things that happened in the past. If your color poster is about something like that, a blur special effect can convey a ?blurry? memory or experience.
Sketch/Paint Effects
Next, we have sketch effects. These are the special effects filters in image editing software that turns images into hand drawn graphics. There can be many variations in this. There are the charcoal effects, paintbrush filters, pencil sketch effects and other ?hand drawn? filters. Poster designers use these filters to convey hands on quality to the poster, disguising it from being a digital image. For example, your poster might be a picture of your mother or friend. Add a paintbrush effect and your color poster becomes a color painting of them.
Textures
You can also add textures to your poster designs of a special effect. This popular special effect involves simulating a certain kind of material where your poster design will be ?painted? on. For example your design can be ?painted? on soft canvass, concrete, bricks and other kinds of surfaces. Artist use textures to add a certain kind of grittiness to their design make them ?come out? of the poster in some may. Also, it is used in specific areas of a poster design to make a design element look like it was painted in something.
Those are just a few of the popular special effects people use for their color poster printing designs. Usually the best color posters use a combination of these factors to get the full effect of them. Try to mix and match these effects and see what you get!
Both Kaitlyn Miller & Lynne Saarte are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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