1. An idea which should be innovative



2. Location of the shop should be good depending upon the product and service type.

3. Proper presenting of your product on the shop

4. A good marketing is always required for product sell

So a good investment is highly essential to start any project in business. There is always some risk with a huge investment you are making in the business because may be you can't get sufficient customers to run the business.

But if you can run your business with almost zero investment then I think there is no risk. But most important is this possible to have business without any investment? Yes you can do this with the help of Blog. Blog will help you to do business online. You can make free blogs offered by different sites. But it is better to invest small amount of money and get your own domain. It will make your business more effective. Make people are making blogs today to get good amount of customers through internet. You will be stunned to see your competitors on the internet market.

But having a blog doesn't mean you will get huge traffic or customer through it. You will find thousands of other blog on same type of product. So you have to be a special through your blog to make your product more attractive than the other competitors. Thus you have to work hard on your blog. Thus you have to understand how people will get attracted towards your blog and more important why they will buy your product through this blog.

So you have to give emphasis on keywords with this customer will search through different search engines. But unfortunately the people don't know what this keyword means. They are a single or a group of words that will the targeted customers will ise to get your service. For example if I am looking for different services in Florida like for example SEO then I will search with keyword Florida SEO in different search engines like Yahoo, Google, MSN etc. With the help of this keyword we will get the targeted website we want. Basically the customers don't browse more than first 3 ? 4 pages of the result shown in the search engines. So you have to target to get into these pages. Better is your rank more will be your chance to get good sites.

Search engine have crawlers who index all the pages in the website with the help you the program or algorithm. So when we look for some information in the search engines the crawler will rank pages according to them algorithm and provide you the information you are looking you.

These algorithms actually look for the relevancy of the page, incoming links to the page and the density of the keyword s in the page. When all this norms are followed the web pages of your site will rank high on the search engine result page. You must always consult some SEO companies to improve search engine rank of your site.