Hewlett-Packard has always been known for their superior printers, most notably their inkjet printers, and for their specially formulated printer inks. The company seems to have dedicated itself to producing fine, dye-based printer inks that resist the tendency of such dye-based inks to fade with continuous light exposure.

Hewlett-Packard prides itself on the four main characteristics that it has incorporated into the design of the HP Vivera Ink. These four characteristics are:

1.The unique formulation of the HP Vivera Ink;

2.Its high level of ink purity;

3.The exhaustive process by which the HP Vivera Ink was designed; and

4.The innovative eight-ink system for producing color prints that is unique to HP printer inks.

The Unique Formulation of HP Vivera Ink

Dye-based printer inks are highly valued for their capacity to produce truly brilliant colors. However, the downside to using dye-based printer inks is that they are vulnerable to fading with constant exposure to light and ozone.

With the HP Vivera Ink, Hewlett-Packard has come up with a unique, proprietary formulation of printer ink that is designed retain the color brilliance that is characteristic of dye-based printer inks but retaining a strong resistance to fading. Hewlett-Packard guarantees that photos printed with its HP Vivera Ink will last for generations.

HP Vivera Ink's High Level of Purity

Computer users have long patronized Hewlett-Packard for the noted purity of HP printer inks. It is necessary for printer inks to have as high a level of purity as possible. Contaminants in the printer ink can cause photo prints to have a grainy quality and also lessens the ink's capacity to resist fading due to light exposure. It can also lead to clogging in the cartridges.

Exhaustive Testing Process for the HP Vivera Ink

Hewlett-Packard asserts that it took five years, a thousand prototypes and 22,000 liters of printer ink for its ink chemists and testers to come up with the special formulation of the HP Vivera Ink. The company also claims that the HP Vivera Ink contains both high-colorant and low-colorant concentrations of ink capable of producing an extensive gamut of colors. The presence of low-colorant concentrations means the high-colorant ones do not need to be diluted; dilution leads to weakened fade resistance in color printer inks.

HP Vivera Ink's Eight-Ink Printing System

Hewlett-Packard makes use of an eight-ink printing system in their inks, especially with the HP Vivera Ink. The eight-ink printing system involves the use of different shades of ink that gives the HP Vivera Ink a wide color gamut.

HP Vivera Ink is Hewlett-Packard's response to the growing need for a printer ink that can be used for long-lasting photo prints without loss of color brilliance and sharpness.