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Human Resource Management Linking Strategy To Practice

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Just so we are clear, the byline is the section of the article where you enter information about yourself. It is usually the last box you enter information into when uploading an article to a directory, but not always. Regardless, it is critical to promotion efforts, which means you should give it a lot of thought.

The author byline is the section where you really bring value to your article promotion efforts. The traditional reason supposedly is that people will read the article and then click the link to come to your site. This does happen, but there is a much bigger value to the byline.

As you probably know, you can add a link or two to your site in the byline section. I tend to stick to one link per article, but you can do whatever you like. Regardless, you need to give some thought to the link you are going to create. Many people just slap up a link to the home page and call it a day. While this should be your approach for a certain percentage of your articles, you can take an extra step that will really help your site.

When creating a link in the byline, give some thought to avoiding your home page. Instead, focus on linking to an internal page of your site. Often called ?deep linking?, this strategy serves a couple of purposes. Let's take a closer look.

Assume you have a site where you provide cooking advice and recipes. The home page is probably going to be very general, to wit, about general cooking issues. If you write a story about making pumpkin pies, anybody that clicks through to your site is going to have to hunt and peck to find the pumpkin pie page. A better approach in your byline would be to link directly to the pumpkin pie page. When someone clicks through, they will come directly to the page and your abandonment rate will fall. Abandonment refers to the number of people who come to a site, but don't take the action you want.

A second reason for using this linking strategy has to do with search engines. One search engine that starts with a ?G? and ends with an ?e? has started a supplemental index. If you have pages on your site that don't have links to them or get many visitors, they are often put into this index. Google claims pages in the supplemental index can still be ranked high, but this does not appear to be the case. By linking to internal pages, you can go a long way to preventing having the page added to the supplemental index. If you link to all the important pages in your site as you publish articles, you should be alright.

The linking strategy in the author byline seems like a simple subject, but it is not. Before you submit your next article, give some thought to the link you add.

Human Resource Management Linking Strategy To Practice

A link exchange is done with a similar site, and both sites place a link to the other. Link exchanges have been penalized by search engines because of heavy spam but there still benefits to doing a link exchange, so don't be afraid to try.

The best links to get our inbound one way links. These links are sometimes difficult to get because there is no exchange. It requires the other web site to link to you without you linking to them. Gaining one way links should rank near the top of your off-page optimization strategy.

You must get noticed to gain one way links. Gaining attention online is not much different from getting attention off-line.

In order to get other sites to link to your site you have to provide unique original content on your site. One way to develop this content is to add a blog, Forum, or other method to regularly add content to your site. If you have a static web site it will be much more difficult to gain links.

Applying SEO techniques such as the above can bring great benefits. As an example if you are trying to optimize a site that sells vitamins. The first step would be researching highly ranked competitors. Use the blog or forum of the site you are analyzing to find out what the hot topics are. Typically in these community sites hot topics will draw quite a bit of traffic and comments from readers.

One method of gaining their attention is to look at the topics on their site that are creating the most commotion. When you find the hot topics, do a review of the site on your blog. In your review concentrate on the hot topic, but don't just talk about their services. Point out what they have missed, or don't have, keep in mind you want to draw their attention. The key is you're not trying to advertise for them rather you want to establish yourself as an expert.

Many times your review via a blog will be noticed by the other site. You may need to draw their attention to it, it wont always happen automatically. Think of it as being in a crowd where everyone is talking. If you enter the conversation you must make sure to say something relevant. If you speak up and say something unrelated or meaningless people in the crowd will quickly dismiss you.

Here's the trick to this technique, when you comment about a site or bring up a controversial point they have to link to you to reply to your review. Remember to position yourself as an expert when you do this. Don't be rude or obnoxious, but make meaningful comments and reviews and you're bound to get noticed.

Generally, blogs track links back to the blog, so most likely if they feel something needs to be answered, they will.

After you complete your review, leave a comment on the other site, don't just leave it to fate for them to find it. Excerpt just enough of your review to get attention and peak their interest. This serves two purposes, primarily it will establish you as an expert, second their readers will follow the link from the comment to your site. The key is to do this on popular active sites. You wont benefit if the site is not active with members reading and commenting.

In time you will build links and increase traffic to your site. If you do it right you'll see the numbers jump in your traffic from other readers visiting your site to get the rest of the story.

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About Author

Both Halstatt Pires & Rob Emmerson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Halstatt Pires has sinced written about articles on various topics from Realestate Marketing, History and Ezines And Newsletters. Halstatt Pires is an SEO consultant with MarketingTitan.com.. Halstatt Pires's top article generates over 368000 views. Bookmark Halstatt Pires to your Favourites.

Rob Emmerson has sinced written about articles on various topics from Blogging, VOIP and Massage. Rob Emmerson now offers a free Step-By-Step SEO course online. In addition he writes a daily SEO Blog, w. Rob Emmerson's top article generates over 4400 views. Bookmark Rob Emmerson to your Favourites.

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