How do you influence someone to want to buy your product without being a pushy, obnoxious salesperson? By making it about the consumer and not about you. You may have heard that the squeaky wheel gets the grease. While that may be true in some cases, the squeaky wheel is also damaging their future relationship with that customer.
Consumers don't like to be bullied. If you want to influence them, you must capture them with emotion. Here is an example (The following book and title are fictional. I made them up for this article. Any resemblance to another book or title is strictly coincidence.):
On The Edge is a great mystery novel filled with horror, who done it and suspense. This book is a great gift and stocking stuffer for those in your family who enjoy a good intrigue. Don't miss the holiday sale special. Buy today and receive...
Here is the same type of ad, but personalized.
Do you or someone you know love suspense and intrigue? Do you miss reading the old time mystery thrillers? On The Edge will bring you back to the time when you couldn't put a book down and would read it under the covers with a flashlight.
Do you see the difference? One ad, while perfectly acceptable, is just an ad that talks about the book. The next ad makes the book about the consumer and draws them into a more emotional state, which can have a powerful effect on their purchase.
It's been proven that people buy more with emotion than logic. If you help your customer feel your product or service will benefit them and with it they will experience pleasure and success, you've hit a home run. The only way to do that is to make it about them and help them feel how it will benefit them.
Once you have done that, you must have a product or service that really delivers or you will lose the customer loyalty that will bring them back again as well as getting referrals.
Do you have a favorite store, brand, or restaurant? Think about why it is your favorite and what brings you back to it repeatedly even if you see a similar product, brand or restaurant that may cost less money. Once you have truly thought about what compels you to go back, use the same words and thoughts that come to your mind to help sell your product.
Another way to help influence a buyer is to have recommendations and endorsements for your product. People love to read how your product helped someone. This is called a social endorsement. How do you get a social endorsement?
Anytime someone shares a story about what you or your product has done for him or her, ask if you can use his or her information as a quote. Let them know you will put their website or company information up as a cross promotion.
The last two powerful ways to influence people and draw them to your product or service are to share your personal story and to ask questions. Sharing your story will explain on a realistic and emotional level why you are qualified to help them and what makes you an expert in your field.
Asking questions about your customer will show them you are interested in them, and it will help them see that you understand their needs. These two strategies will attract people to you and help promote customer loyalty.
The most important thing to remember is understanding your target customer and their needs. Offer them a service that says you understand where they are at and that you are there to help them.
I Get Money Beat
After so many years of uncontrollable economic boom, the UK is set to face a recession as inflation hits an eleven year high. So, with businesses and families facing economic decline, what can we do to reduce the damage caused by the dreaded recession? With so many people wasting money, electricity and fuel every day - there is a long list for those who wish to save money and beat the credit crunch.
There are so many ways to save pennies and pounds that can really make a difference to your bank account. If you are reaching into your pocket and only feeling your leg, then read on and you can have a fatter wallet before you know it.
Saving energy is simple and effective so start now and fight climate change while saving yourself a heap of cash. From as little a change as buying energy-saving light bulbs to renewing your household appliances, saving energy can also save you hundreds of pounds every year.
When choosing the company that supplies your energy, visit price comparison sites and ensure you get the best deal. Every company will offer various benefits so do your research and get the price for you. This applies to all of your household bills, where bills fluctuate regularly as companies often chop and change rates and charges.
British Prime Minister Gordon Brown recently announced that every household in the UK is wasting food every year equivalent to around four hundred pounds. With this in mind, it is essential that during the recession every effort is made to reduce shopping bills and also minimise waste.
To avoid overspending at the supermarket, make a shopping list of what you need to buy and stick to it. Don't be tempted by the amazing offers as they are generally things that you don't need or even want. Buy what you will eat, opting for smaller packets at a smaller price. Although the cost per weight will be a little higher, the average British family will so often throw the excess away anyway.
As with the comparison websites, shopping doesn't have to be all under one roof. There are so many food retailers out there, take advantage and find the best prices and products to suit your family's needs. Don't avoid your local butcher's, greengrocer's and baker's - they are sometimes cheaper than the big supermarkets and can offer just as good quality.
One of the most unnecessary expenses that people will be guilty of is expensive shop-bought sandwiches. To buy a sandwich from work can cost around three pounds so prepare in advance and buy some bread and the fillings of your choice for a much smaller price. You get to choose what you have and it can save you hundreds of pounds each year.
When investing money, the bank will advise you of the best account to optimise the interest you receive - so why do we leave our wages to sit in a low-yield current account. Visit your bank and speak to a banking advisor, they will be able to assess the best way for you to move money about earning you cash that wouldn't have existed beforehand.
As with your shopping list, planning your bills and outgoing can make the most of your finances. Paying bills by direct debits will ensure that bills are paid on time and on a set date each month. This allows you to plan spending ahead and organisation of your incomings and outgoings will stand you in good stead to avoid falling behing with payments and enable you to utilise the funds that you have available.
Whatever money is available to you - spend, save and use it wisely as the economy slows down. As money becomes tighter, learn to make the most of what you have and when the recession is over and inflation rates drop, you will find that you have so much more money than you ever realised. And then the spending can really begin as you forget all the tricks that got you there in the first place.
Both Jaci Rae & Patrick Omari are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jaci Rae has sinced written about articles on various topics from Parenting, Dating and Romance and Home. Jaci Rae is a #1 Best Selling author. Shop For a Day With Jaci Rae How to Get Almost Anything For FreeShop Freeor. Jaci Rae's top article generates over 135000 views. Bookmark Jaci Rae to your Favourites.
Patrick Omari has sinced written about articles on various topics from Celebrities, Hotels and Hostels and Science. Patrick is an expert Research and Travel consultant. His current interest is in Heathrow hotels,. Patrick Omari's top article generates over 823000 views. Bookmark Patrick Omari to your Favourites.
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