So, if you're one of the many internet marketers using e-mail to promote a product, service or opportunity, how will you ensure that your e-mail messages get opened? What can you do to keep your prospect's finger off the delete key?
The answer is provided by the same survey and may surprise you initially. According to Doubleclick's survey, 63% of consumers base their decision on whether to read or delete an e-mail based upon the information in the "from" field. Simply put, most people check to see who sent the e-mail before they decide to open it or not.
Think about it - isn't that what you do? Don't you generally tend to read e-mails from people you know and trust in preference to others?
So how, exactly, do you first become known to and then become trusted by your prospects? Certainly this is something that's easier said than done - but it can be done and it's well worth the effort.
First of all don't spam. You will become known to your prospect -but for all the wrong reasons. Your e-mail messages will be deleted unread and you may lose your ISP account.
Use permission e-mailing. Build a list of opt-in e-mail subscribers. Use a sign up form on every page of your website. Use a special "gateway" page where people can join your list. Give away free e-books, reports, white papers etc. as an incentive to join your list.
Provide your subscribers with useful information. Don't bombard them with a daily hard sell and don't send them information or offers unrelated to the original topic in which they expressed an interest.
Intersperse your information with relevant offers which they may be interested in.
It's that simple. Build your opt-in list and provide your subscribers with real and valuable information. Yes - it takes time and effort, two commodities which many internet "marketers" seem reluctant to invest - but the results are worth it.
I Want My E Mail
Email encryption is a term that refers to the encryption as well as the authentication of email or electronic mail messages. Most commonly, email encryption is designed to rely on what is known as public key cryptography. There are a number of popular protocols that are used for the purpose of email encryption, the most notable of which are mail session encryption, identity based encryption, Open PGP encryption, TLS encryption and S/MIME encryption.
- Mail Session Encryption - This involves using a STARTTLS SMTP extension, which is a TLS layer that is on top of an SMTP connection. It is capable of protecting mail traffic from being sniffed while it is being transmitted, but this does not actually involve encrypting the actual email because the content inside the email messages is capable of being revealed to, and thusly tampered with, by the email relays that are involved. The encryption, then, actually occurs between the individual SMTP relays rather than between the individual sender and recipient. When both of the relays offer support for STARTTLS, then it is capable of being used regardless of whether or not another protocol is being used to encrypt the contents of the email.
- Identity Based Encryption is a form of public key cryptography that is designed and implemented to use unique information regarding the identity of the user such as their email address as the public key. The public key may also be a text value such as the domain name or name or its associated IP address for example.
- Open PGP - PGP stands for Pretty Good Privacy, and Open PGP is a computer program designed to provide cryptographic privacy as well as authentication. It is often utilized for the purpose of signing, decrypting or encrypting emails in order to increase the level of security for email communication.
- TLS - TLS stands for Transport Layer Security, and it is the successor to Secure Sockets Layer or SSL. These are cryptographic protocols designed to provide data integrity and security for network communications such as through the internet. There are a number of different versions of these protocols that see wide spread use including web browsing, internet faxing, electronic mail, VoIP and instant messaging.
- S/MIME - S/MIME is an acronym that stands for Secure Multipurpose Internet Mail Extensions, and this is a standard that is used for signing email and public key encryption of email that is encapsulated in MIME.
A Private Email Network , PEN is a secure pathway that employs highly effective encryption, without requiring complex programs, certificates or servers. Secure messages use existing e-mail address and can be created and read in any systems. Email2 is a business communication platform that enables security for your organization and creates a Private Email Network
Each of these email encryption protocols, mail session encryption, identity based encryption, Open PGP encryption, TLS encryption and S/MIME encryption are used for different purposes and some apply not only to email encryption but also to other types of encryption including internet browsing and instant messaging encryption depending on the method and mode of communication.
Both Hamish Hayward & Victor Gonzalez are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Hamish Hayward has sinced written about articles on various topics from Computers and The Internet, Entertainment Guide and Internet Marketing. Hamish HaywardInternet Business Tips ......Discover the key criteria you must evaluate when starting your own online or offline business. Free e-books and ne. Hamish Hayward's top article generates over 22200 views. Bookmark Hamish Hayward to your Favourites.
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