However today I am solely concentrating on selling a ?single product?. This can be an e-book, piece of software, a service or even simply ?list building?.



The Most Important Factor!

The main thrust of any highly profitable mini site is in the planning.

Once this has been achieved "you must see through to the end your action and marketing plan/system."

With a little testing, editing and site marketing, we will have his book selling 500 to 1000% more copies within a month or so.

So don't get to the 80% point of you work and then quit.

Do a bit more testing, build a better linking campaign, write that pop-up course, launch that press release, do more research, get your sales copy professionally written, have your e-book edited by an expert, get help if you need to.

Plan to Succeed and Succeed by Finishing!

Your Product ? Is There Demand?

Simple & quick ways to ascertain if demand for your product or service is present before taking steps to create it.

1. Use Iceboat & Word Tracker to research your keywords and get an idea of competition.

2. After choosing your keyword/s, do a search on Google and see how many ?adwords? (right hand side of the screen) advertisements appear.

3. Set up your own free Adwords account and see what amounts are being bid for your given keyword.

The next few tasks also help with the above however it will help you deicide whether there is an exact need for your own product.

1. Do a search for your keywords on Overture Under the top search result click on ?sponsored linking? and then click the ?view bids tool?.

This will give you the prices of all bids. In general a higher price means that there is much competition and demand for that keyword and product.

Click on a few these links to see exactly what is being sold.

2. Start asking questions on forums associated with your business and product. Does anyone own similar products, what was good about the product or bad, improvements that could be made and so on?

3. Get a survey done.

Marketing Your Mini Site

On of the best ways to market your own product is with an affiliate program. You can have hundreds if not thousands of people advertising your product or service all over the net for free.

Planning & Your Budget

After completing your research you should plan you whole business campaign and prepare and research a budget.

What will you do yourself and what will you outsource? Items to think about are:

Web Design

Sales Copy

Affiliate Setup

Accepting Payments

Download Area (If an online product)

Delivery

Marketing & Web Traffic

If you are a small business much of this can be handled by a staff member to set up or organize. If a solopreneur the same can be done.

Sales copy ? a word of warning!

If you have no sales copy experience, you will improve with time spent online.

Even so, although I have many years of experience I still outsource my major copy writing needs. Copy writing is a highly acquired skill and while good copy will make you a lot of money, bad copy will??.

So bottom line. If you have no skill in copy writing, outsource it.