What Is it?



Any marketer knows that nothing beats word of mouth advertising. It is simply the most powerful and cost effective advertising ever known. Even before the days of the Internet. Word of mouth advertising got every business where it is today.

Many entrepreneurs never have and never will spend money on advertising. Their entire business comes from people telling other people about their product or service.Could you imagine never spending money on advertising, but always having a steady stream of customers on your door step begging for your product or service.

This word of mout is what we call viral marketing.

However, word of mouth does not come easily.There is one catch to running a business only on word of mouth advertising. You must be selling an outstanding product or service. If you sell crap, the only word of mouth advertising you'll have is negative.

I'm sure you've heard the expression before. A satisfied customer will tell three people about your product or service, an unsatisfied customer will tell ten.

If your customers aren't happy you'll have to work ten times harder and spend more money on advertising to sell your product.

There are two ways you can benefit from positive word of mouth. These are:

1. It's free advertising. This is self explanatory. The less you have to spend on advertising, the more money you can put in your pocket and back into your business.

2. People are endorsing your product or service. Having someone endorse your product puts you at a greater advantage. When someone tells their friend about the positive experience they've had with your product, there is instant trust. People trust their friends. If a friend says your product is it, they'll instantly trust you. Trust is a huge barrier to break down when it come to selling anything, online or off.

The one way I have found to work well with positive word of mouth is list building.List building by refering like ten people from your own effort and then these ten will go on to build your list up to a big size.

To give you an idea of how powerful word of mouth advertising can be in helping you to build your list, take a look below. Your list can grow exponentially without you ever even having to lift a finger again.This is a whole new way to LEVERAGE your efforts into a MEGALIST of monstrous proportions!

Let's say you enroll SEVEN people from your paid advertising or any other form of advertising Seven is still pretty conservative for a completely FREE program... And let's say each of those 7 also told 7 people and enrolled them And each of those also enrolled 7 people and so on

That would look like this:

YOU

1x7 Members =7

7x7 Members =49

49x7 Members =343

343 x7 Members =2,401

2,401x7 Members =16,807

TOTAL: 19,607 Members

That is 19,607 subscribers you get to mail to! And you only referred seven subscribers yourself!

Want to run the example with 10 referrals each? (That'd be a whopping 111,110 subscribers!) Or 20? I

won't even do the math on that one, because frankly, you wouldn't believe the numbers!

You get the idea. More and more people just keep learning about your business all through friends and associates. And it's all free advertising!

If you think the above numbers are a bit of an overstatement think again. Go to Google.com right now and do a search on Autoresponder Magic. Autoresponder Magic is an eBook that was written by Yanik Siler several years ago. More than 80,000 web sites advertise his Ebook on their sites right now for

FREE!

When Yanik started out several years ago he didn't even know what an Ebook was. Today he has more traffic coming to his site in a day than most web sites do in a life time.

That is how powerful viral marketing is. Do not skimpon using it. You can set up your viral marketing system to build your list by using ebooks, writing free articles and others.