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It Consulting Small Business

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While thousands of books, articles, and countless magazine spotlights try and capture the essence of marketing, trying to convey the successful marketing campaign, there really is only one true test and that's your sales. Above anything else it's your overall revenue. What works for some companies obviously doesn't hold true for every business. And with the promise of continued growth with internet sales and marketing, one often wonders where to begin or throw marketing dollars next.

Many hold to a particular set of marketing rules. Some say that direct marketing is king, while others yet are convinced that radio and TV coupled with some limited direct marketing yields the highest returns. There are those yet who do nothing and depend solely on word of mouth – while the cheapest route, rarely sustains any business long term although incredibly cost effective and great for building a client base – no one will debate that. With all of the different marketing avenues, where does one begin if they are to advertise on radio or TV and what's the best route and with whom should you get help making your commercial? Great question!

As a radio and TV writer, I can attest to the number of great commercials written through the years and then the, well then there are those that we all could do without. What makes for a great radio or TV ad and how should you go about doing it? At ReelMusicianPro.com we aim at delivering a unique message for each client that comes to us – From small business to large national companies. Working with your marketing department whether that's you or creative directors at ad agencies, getting the right message across is obviously key. What many end up doing though, is choosing a “cookie cutter” and cheap sounding music or media company because their price was cheap. Often times, it's the advertising sales guys at the local radio or cable companies selling you on their in-house voice over guy and industrial music supply. Let's be clear about this – Cheap sounding commercials, while there are always exceptions, not only sound cheap, come across as cheap, but will undoubtedly give you a cheap image and may very well not increase your sales at all – In fact it may cost you.

You want to aim for a commercial to give an instant picture to your customer of who you are, that you're quality and that you're dependable. You say “duh” and you're right. But the fact is, if you want a successful radio and TV campaign, you're going to have to do it right. And that doesn't mean break the bank, but it does mean that you are serious and want a commercial that will give your company the edge in the consumer's mind so that you gain the consumer's heart.

“How do I do that?” Great question. Get with a proven music house such as ours or others that are out there who deliver top notch and quality productions and who have the experience to create a commercial that justifies not only the expense, but drives your sales to another level. It's about the sales, and without the experience or passion to deliver great sounding and looking spots you might as well not even get your wallet out.

Listen to the music samples – Can you hear every word? Do the productions sound solid? Do they sound creative or are they just using loops and a computer to generate your image and sound? You want music that supports your image, creates the backbone for the voice over and is catchy, but don't go with the same old tired musical hook lines, otherwise you won't stand out. You need to sound fresh, authoritative and with a certain caring flare in the texture of the voice over and music which supports your great customer care and no hassle sales approach. Keep these things in mind and you will be well on your way to a not only creative ad, but one that will stand out and ultimately increase your sales in a real way!

It Consulting Small Business

A high search engine ranking for your website is essential. At least 85% of people looking for goods and services on the internet find them through search engines.

To increase your website's ranking on search engines, you could hire a company to do it for you. There is a whole search engine optimization (SEO) industry that will gladly take your money. SEO is simpler than it is made out to be, and there are several steps that you can do yourself to increase the rank of your website.

1. The content of your website is key. Search engines check to see if search words appear close to the top of the page and their frequency on the page. You must first determine what the key words that your customers search with. Consider the website from the perspective of a potential customer and try to understand what they would be searching for on the web. Aim to have 100-250 words on each page with those key words used as often as possible. Those same key words should be included in the title tag of your coding, but keep it to six words or less. (this is the coloured bar at the top of the page). The site at http://www.related-pages.com/seoTools.aspx'cb=wgyr has some great tools to help you optimize key words.

2. Link Popularity. This is a factor that is extremely important in search engine rank. Almost all of the search engines use link popularity to rank websites. Inbound links matter most, and highly ranked sites linking to your site are worth more that lower ranked sites. If you can provide content that other sites want to link to, you will move up in the rankings. This means that you may have to actively solicit links to your content and perhaps write articles for other websites.

3. Proper Page Structure. This can be tricky for people who don't know HTML, but it really isn't that complicated. Your pages should be coded correctly so they are easier for the search engines to index. Your site should have easy to follow text navigation, and you should avoid using Flash to build your entire page because it makes the site harder to index. If you want dynamics on your page generated by other languages such as JavaScript, you should have these codes in external files. There is also an html validation tool at http://validator.w3.org/ that is useful. Errors in programming code and incorrect html can keep the search engine robots from indexing your web pages. Keep coding clean and simple.

4. META Tags. This may sound like something out of a science fiction movie, but it is very simple code that should be included in your site because its makes it more inviting to the search engine spiders that crawl the internet.

5. Don't Cheat. Don't try to ‘spam' the search engines by including invisible keywords repeated hundreds of times or by repeating key words in META tags. The engines are getting smart and will penalize you for this. They may even drop your site all together.

6. Patience, Patience, Patience! It can take weeks for the search engines to re-index and re-rank your site once you have made changes or if you have a new site. Search engines are smart, but they taken time to sort through the vast amounts of information that's thrown at them. If you are patient, you will see results.

7. Many of the major search engines still include a free submission section for their listings. It may take 6-8 weeks (or more) for your listings to show up, but Google, AltaVista and Yahoo still accept free submissions. Since search engine rank is key for success on the internet, you may want to budget for search engine optimization and consider paid listings (Yahoo), or pay-per-click advertising on Google.

Good web design is a balance between what looks great and optimizing your site for search engines. Your content must be good enough so that other sites want to link to it while at the same time include key search words that will draw potential customers. You also need to have your site built correctly and take the time to manage it and keep it fresh. Now you are well on your way to having a high ranking website on Google. Good luck!

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Both Tom Gauger & Colleen Happ are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tom Gauger has sinced written about articles on various topics from Entertainment Guide, Keyboard Synthesizer and Marketing. . Tom Gauger's top article generates over 450000 views. Bookmark Tom Gauger to your Favourites.

Colleen Happ has sinced written about articles on various topics from The Internet, Computers and The Internet and Keyboard Synthesizer. . Colleen Happ's top article generates over 5400 views. Bookmark Colleen Happ to your Favourites.

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